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How to target Ethnicity in fb

by nocturnal911
4 replies
Hi,

I recently started with facebook advertising and as part of targeting i need to target some kind ethnic people to get good conversions. But unlike pof there is no setting for ethnicity in facebook.

Can someone give me some ideas on how to target ethnic & religious people in facebook?

I tried searching for interests but there is no good volume, i am getting few clicks for the entire day for my current targettings.
#ethnicity #target
  • Profile picture of the author articuno
    Originally Posted by nocturnal911 View Post

    Hi,

    I recently started with facebook advertising and as part of targeting i need to target some kind ethnic people to get good conversions. But unlike pof there is no setting for ethnicity in facebook.

    Can someone give me some ideas on how to target ethnic & religious people in facebook?

    I tried searching for interests but there is no good volume, i am getting few clicks for the entire day for my current targettings.
    Hi


    Well, you can't target a specific ethic group, but if you do some research, you can search for how many people in what country, state, city & etc to find out the percentage of people in that area are of that ethic group.


    Example, if I'm trying to target the Brazilian ethic that resides in United States, I would search which areas where most of them live and target that state / city.

    I haven't tried this before, I only targeted a niche but I believe this will work.
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    • Profile picture of the author nocturnal911
      Nice idea, i just created a new campaign with it. Any more ideas?

      Originally Posted by articuno View Post

      Hi


      Well, you can't target a specific ethic group, but if you do some research, you can search for how many people in what country, state, city & etc to find out the percentage of people in that area are of that ethic group.


      Example, if I'm trying to target the Brazilian ethic that resides in United States, I would search which areas where most of them live and target that state / city.

      I haven't tried this before, I only targeted a niche but I believe this will work.
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      • Profile picture of the author articuno
        Originally Posted by nocturnal911 View Post

        Nice idea, i just created a new campaign with it. Any more ideas?
        Your welcome.

        Religion is also a niche so when it says target your audience, you should choose religion. Depends on what your trying to promote.
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  • Profile picture of the author Greedy
    Well, you can't target a specific ethic group, but if you do some research, you can search for how many people in what country, state, city & etc to find out the percentage of people in that area are of that ethic group.
    This is a good way to go about it.

    Also you could build off of interests...

    Example, if I'm trying to target the Brazilian ethic that resides in United States, you enter names of Brazilian football teams as interests of US citizens. That would only be the tip of the iceberg.
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