Tips for newbies in CPA

18 replies
Things I wish to share which I saw online and I think it will be very useful for newbies who is still trying out CPA but not making profits.

1. Don't Be Afraid To Bid High For Impressions That Are Most Likely To Convert

2. Be Open To Keywords That Don't Perform Well In Search Marketing

3. Take Advantage Of Look-a-like Modeling
(Look-a-like modeling provides insights into the search patterns of existing converters on the advertiser's site. By using this technology, additional keywords can be discovered and tested.

For example, perhaps in-market consumers for minivans also tend to be searching for terms related to SUVs. SUV terms can be added to the campaign and tested for their ability to drive additional scale and lower CPAs.)

4. Ignore Click Through Rate (CTR) & Cost Per Click (CPC) - They Don't Drive CPA

5. Pay Attention To Recency

6. Leverage Your DSP's Auto Optimization

7. Learn & Repeat

I hope this will help!
#cpa #newbies #tips
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    • Profile picture of the author cborgrx
      8) Never quit. The money you spend that does not bring in results is all part of your learning curve. Heck if you go to college to learn about a trade/skill/career/fill in the blank, it won't be free right!
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      • Profile picture of the author noon88
        Originally Posted by cborgrx View Post

        8) Never quit. The money you spend that does not bring in results is all part of your learning curve. Heck if you go to college to learn about a trade/skill/career/fill in the blank, it won't be free right!
        Yes, it's easy to get discouraged when much of what you try doesn't work but trial and error is part of the process. Also, much of what you put out there advertising-wise does stick even if it doesn't convert right away. It's just impossible to measure those results.
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  • Profile picture of the author markdc
    Thanks for the tips!
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  • Profile picture of the author FullMontySEO
    Don't forget to use a VPS server for tracking otherwise the shared hosting will slow you down so much and trash your conversions. Doesn't sound like it would make a difference, but it does.
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  • Profile picture of the author dropout
    Hard to agree with all those points - and what does point 5 mean?

    In my experience, it is bad advice to suggest that CTR should be ignored if you buy your traffic from AdWords/BingAds. Higher CTR means both more traffic and lower CPC which in most cases will bring you more profits.

    However judging from the list I guess it is centered around PPV networks?
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    I mentor in CPA marketing, especially lead generation. PM me for info.

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    • Profile picture of the author zeroaffiliate
      In search retargeting, the optimal time window between when the user performs the search and when the user is shown your ad can vary greatly by campaign and by vertical.

      For example, verticals like business travel have a short consideration cycle, and the optimum recency is often measured in minutes or hours.

      For verticals like automotive, there is a longer consideration cycle and a 30-day recency window may drive the best results. Each campaign has its own optimum recency window, and understanding this will drive improved CPA.
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  • Profile picture of the author Greedy
    4. Ignore Click Through Rate (CTR) & Cost Per Click (CPC) – They Don’t Drive CPA
    That's a good one. Plus they can vary too much, to over think.
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  • Profile picture of the author Cobaki
    Originally Posted by zeroaffiliate View Post

    2. Be Open To Keywords That Don't Perform Well In Search Marketing
    I have to agree with this. Keywords that don't perform well are keywords that do not get chosen to be explored by a lot of people. Once you find yourself succeeding in a particular keyword of such characteristic, it would already be like "owning" the keyword since you only get a few competitors. But this, too, can be quite a big risk to take.
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  • Profile picture of the author alexsayshi
    Thanks for the tips :-)
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  • Profile picture of the author knifgt
    Thanks a lot for all those tips though I didn't understand a lot of them
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  • Profile picture of the author samcool80
    Thanks alot for the tips..

    I really respect you for all your tips.

    Can you please elaborate more on Point 5 & 6
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  • Profile picture of the author johnbrown12
    nice post...
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    How to make money from $3000 to $7000 per month:

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  • Profile picture of the author johnbrown12
    I'll also post my free ebook to how to get accepted into any CPA network soon...
    I want to help you out everyone who are struggling to earn online income
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    How to make money from $3000 to $7000 per month:

    http://forms.aweber.com/form/85/530278285.htm

    *JOIN 900+ Warriors*
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  • Profile picture of the author PatrickX
    Great post! This will definitely help lots of newbies to get accepted by any CPA network.

    Just a few more tips:

    1. Pick a network where the odds of getting accepted are high. Peerfly for example doesn't require a phone interview.

    2. In case the CPA network requires a phone interview, don't wait for the affiliate manager to call you. Call him first! This will show that you are really serious about promoting their offers and CPA marketing.

    3. Prepare the phone interview. The questions an affiliate manager will ask you are typically the same over and over again. Be confident and tell them how excited you are to start promoting their offers.

    4. If you want to increase the likelihood of getting accepted the first time, set up a landing page or a blog in a poplar niche like dating, diet, weight loss etc.

    5. For further assistance you are welcome PM me :-) I will be glad to help you getting accepted.
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  • Profile picture of the author AMJ
    Thanks for the tips bud!
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  • Profile picture of the author CashAdsMike
    Great post, thanks for sharing your thoughts.
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    CashAds LLC Affiliate Network
    Affiliate Manager / Marketing
    p: 888-425-7551 aim: CashAdsMike.
    e: marketing@cashadsllc.com
    Don't like it? We'll fix it. Don't have it? We'll get it.
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