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How to improve my CTR?

by DavidLasry
7 replies
Currently I'm running some weight loss campaigns on PoF but the CTR is very poor(0.02-0.03) and I just wondering if you great marketers could give me some tips you use to boost your CTR.
#ctr #improve
  • Profile picture of the author owen1234
    Dear

    In my opinion,you may improve your creative. If your text or banner is attractive，the CTR will improve too.

    In addition,I don't know why you choose to run the weight loss campaigns.
    As far as I know,weight loss is not a popular campaign. Maybe you can run other
    offers later
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  • Profile picture of the author ankee1991
    Originally Posted by DavidLasry View Post

    Currently I'm running some weight loss campaigns on PoF but the CTR is very poor(0.02-0.03) and I just wondering if you great marketers could give me some tips you use to boost your CTR.
    How many ads are you running?
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  • Profile picture of the author Jetmir
    How many pictures are testing per campaign. 50+ is a reasonable number.
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  • Profile picture of the author williamrs
    First, you need to have the right targeting. When the CTR is the problem, it's usually possible to see some improvements after making the campaign more specific/targeted.

    Second, you need to test different approaches. Not just different creatives, but different approaches. If you're saying something like "instant weight loss", which is an aggressive approach, try to use something more on the realistic side such as "maximize your weight loss efforts". Or maybe something more specific such as "weight loss for short women" (targeting short women obviously).


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  • Profile picture of the author ChrisBa
    Originally Posted by DavidLasry View Post

    Currently I'm running some weight loss campaigns on PoF but the CTR is very poor(0.02-0.03) and I just wondering if you great marketers could give me some tips you use to boost your CTR.
    Keep testing more ads, try different images, different ad headers, ad texts, try adding borders, different colors, etc
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