5 Most Common PoF Mistakes

11 replies
I see many threads here on the forum asking the same questions about PoF, so I decided to create this quick thread to clarify a few important aspects about that platform and prevent people from making the same mistakes.


Mistake #1 - Promoting the wrong offers

There are many things you can run on PoF, but if you are getting started you should go with the easiest campaigns possible and avoid the more complex ones.

That said, you should promote niche dating sites such as Christian dating, Jewish dating, gay dating, black dating, asian dating, senior dating, etc... Avoid general dating sites, because people on PoF already have a great general dating site that's completely free: PoF! Why would they sign up for another general dating site that has less members and isn't free?

On the other hand, a niche dating site can be more specific for your audience and offer them something more interesting than the service they are already using.

Regarding other niches, it's possible, but, again, you should keep it simple and go with easy campaigns. PoF is a dating site, everybody there is interested in dating, so why not to start with dating?


Mistake #2 - Using only small ads

I've noticed that most beginners are afriad of using the small banners (310x110) or even the IABs (when they are unlocked), so they start testing only with the small ads.

That's a mistake. The small banners often times have a better performance than the regular ads, and the same applies for the IABs. So, give them a shot, don't be afraid to test the other ad formats with your campaigns.


Mistake #3 - Wrong targeting

PoF has a bunch of targeting options. Use them.

Make your campaigns specific, use angles. Target short men when promoting an asian dating offer and tell them that asian girls prefer short guys, target women with a low income and say that you have a site full of rich guys who are feeling lonely, target people with an athletic body and tell them that only people who are in shape are allowed in your site... there are endless possibilities, so be creative and come up with effective angles.


Mistake #4 - Making unrealistic claims

People are getting smart. They are already used (tired) to the exaggerated ads promising impossible things. Don't underestimate the intelligence of your audience.

Don't tell someone that they will meet 1,000 girls in your site who will be killing each other to go out on a date with them tonight. Everybody knows that, unless you're Dwayne Johnson, it's not going to happen.

Make realistic claims, focus on real benefits. That will make the ads and offer look less suspicious and people will be more likely to sign up.


Mistake #5 - Wrong testing

Testing a campaign isn't just to keep the campaign running until you run out of money.

Testing a campaign is making changes and comparing numbers.

I see many people trying the same type of landers, ads, etc over and over again and then complaining about the bad results.

When something doesn't work, change it. Testing another landing page isn't just changing the color of the background, it can be also changing the approach, the type of image, the organization of the elements, etc... Makre real changes instead of just insisting on what's not converting.
#common #mistakes #pof
  • Profile picture of the author DavidLasry
    Wow! Nice thread. I found it very helpful
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    Sincerely,
    David.

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  • Profile picture of the author JoeFerguson
    Great advice my friend, thanks for sharing!
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  • Profile picture of the author mithya
    Thanks for the tips william. It will also help me for promoting dating offers in general on other traffic sources as well.
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    • Profile picture of the author williamrs
      Originally Posted by mithya View Post

      Thanks for the tips william. It will also help me for promoting dating offers in general on other traffic sources as well.
      Yes, true! Many of thoe things apply for Facebook and media buying (and probably other traffic sources) as well.


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  • Profile picture of the author aleenkiller
    nice, thank you for post, i very need these!!
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  • Profile picture of the author Greedy
    Mistake #5 - Wrong testing

    Testing a campaign isn't just to keep the campaign running until you run out of money.
    I like this one a lot, many jump the gun a lot saying things don't work.
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  • Profile picture of the author GodOfCPA
    Originally Posted by williamrs View Post

    Don't underestimate the intelligence of your audience.
    Good post, and I know in the quote above you're talking specifically about using lazy marketing cliches...

    But I just wanted to mention: it is important to remember your audience is not intelligent. Or rather, that your job is to touch them on an emotional level that has nothing to do with intelligence. As a CPA marketer, you never want intelligence to come into play - your offer is bound to be flawed relative to other options, so you need to be focused on immediate animal instinct for conversion.

    You should be creative and unique, but if you neglect the above reality in your marketing you will go broke. That's actually why testing is so important - my most successful ad to landing to offer sequences always come as a surprise, because I find it hard to perceive the instinctive, 'subconscious' viewpoint of my demographic. Often the stupidest, most blatant (to my mind) angles worked the best.

    "No one in this world, so far as I know has ever lost money by underestimating the intelligence of the great masses of the plain people." is the famous quote by Henry Mencken that still applies today. Realistically, you want to be targeting people who are in a moment of stupidity (instinctive reaction), so your ad needs to be quite stupid to filter out the people in a worthless state of intelligent analyses.
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    • Profile picture of the author williamrs
      Originally Posted by GodOfCPA View Post

      Good post, and I know in the quote above you're talking specifically about using lazy marketing cliches...

      But I just wanted to mention: it is important to remember your audience is not intelligent. Or rather, that your job is to touch them on an emotional level that has nothing to do with intelligence. As a CPA marketer, you never want intelligence to come into play - your offer is bound to be flawed relative to other options, so you need to be focused on immediate animal instinct for conversion.

      You should be creative and unique, but if you neglect the above reality in your marketing you will go broke. That's actually why testing is so important - my most successful ad to landing to offer sequences always come as a surprise, because I find it hard to perceive the instinctive, 'subconscious' viewpoint of my demographic. Often the stupidest, most blatant (to my mind) angles worked the best.

      "No one in this world, so far as I know has ever lost money by underestimating the intelligence of the great masses of the plain people." is the famous quote by Henry Mencken that still applies today. Realistically, you want to be targeting people who are in a moment of stupidity (instinctive reaction), so your ad needs to be quite stupid to filter out the people in a worthless state of intelligent analyses.
      Your points are good and correct. However, your comment doesn't refer exactly to what I said. The sentence alone means nothing, you have to consider the context.

      I said that when explaining that unrealistic claims are not good when not made properly. That's real and you can notice that with any simple test on PoF (or other trafic sources).

      You don't want people to analyse your offer, you don't want them to think, you just want them to do things impulsively, but when you put them in front of something that's ridiculously exaggerated, they stop to think, and that's bad.

      You don't want your audience to be smart, but thinking that they will "buy" anything that you say is a mistake.
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  • Profile picture of the author sonixkid3000
    Some great points in this post. Thanks for the share! I'm actually working on a POF Ebook/Guide right now because I see so many people jump into advertising with POF before doing the proper research. I don't know if it's that they don't want to read what's on the forum or what but I plan to cover some beginner and intermediate strategies for advertising with POF - Put everything all in one place. I'm hoping it can help people, just like your post!
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  • Profile picture of the author costi
    And also be careful because POF just changed their disclaimer and you're not allowed to promote some offers anymore as well as you're not allowed to use pictures that in the past were working very good.
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