Huge ads on both sides - who provides those?

by Knocks
1 replies
This format seems to have emerged in the past 18 months or so. I've mostly seen it on gaming sites, but mainstream tech blogs and news sites seem to be picking it up too.

Anyone know what the story is behind this format? Who started it, and is it only provided by certain ad networks? It's definitely not Google.

Here's an example:

http://i.imgur.com/GGzGPc3.jpg
#ads #huge #sides

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