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Lead Impact - Why is conversion rates down across the board

by Shoyru
7 replies
its been like this the past couple weeks

nothing has changed, same bid position, same ctr %, etc. it seems the traffic quality of LI has gone down the drain or something
#board #conversion #impact #lead #rates
  • Profile picture of the author Greedy
    same offers... ?

    Have you tested anything new? Also how many campaigns are you talking about?
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    • Profile picture of the author Shoyru
      Originally Posted by Greedy View Post

      same offers... ?

      Have you tested anything new? Also how many campaigns are you talking about?
      hi, it is the same offer/campaign. but have been running for many many months, only recently did conversions go bad. i didnt suspect it was LI's fault until i see the thread about other people complaining about this as well so it no conincodence
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      • Profile picture of the author Greedy
        Originally Posted by Shoyru View Post

        hi, it is the same offer/campaign. but have been running for many many months, only recently did conversions go bad. i didnt suspect it was LI's fault until i see the thread about other people complaining about this as well so it no conincodence
        It is more likely your offer stopped converting.

        Whenever a longer campaign takes a noise dive, it is typically the offer. Test a few new offers.

        I have had long time campaigns crash on Facebook, TrafficVance, Bing Ads... nearly every traffic source imaginable. It is just a part of CPA Marketing.

        Pretend I made a post asking who had a Facebook campaign die recently? Saying I think their traffic quality is going down, I can only imagine how many people would respond. So asking on WF isn't the best metric. Also you campaign may have just reached the end of the road, no campaign last forever, even if it has been around forever. I may need to pause it for a bit and comeback to it later.
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  • Profile picture of the author mithya
    Originally Posted by Shoyru View Post

    its been like this the past couple weeks

    nothing has changed, same bid position, same ctr %, etc. it seems the traffic quality of LI has gone down the drain or something
    I am experiencing this somewhat as well.

    So I would love to know Greedy's opinion on this. Are your campaigns on LI doing as well as before, greedy?
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  • Profile picture of the author alchebank
    Sometimes it's not the quality of LI dropped but your offer is shaved. Try to split traffic to the same offer in other networks.
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    eCom in One Hour a Week
    Tiny Marketing Lab
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  • Profile picture of the author grafx77
    Yeah, first thing you should ALWAYS do is test out your offer FIRST to see if that is the problem. I know your not suppose to, but hell, I'll test out the offer myself with a subid=test in it so AMs know I am testing the offer. If it doesn't convert.....well you have your answer.
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    • Profile picture of the author Drazz
      I also had good converting offers who changed their landing page and bye bye conversions.

      Or some stupid popup on their site. It's not always the traffic. Also it can depend on seasonal factors I guess.
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