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Poor, Good and Great ROI for FB ads ?

by lowriderzzz
7 replies
Hi guys! My question is straight forward.

If I spent $1000 on advertising on FB lets says what profit should expect in return to be considered POOR or GOOD or GREAT ?


*I sell low cost information products (20-50$ each) on dating and psychology niche in a tiny market defined by language of about 2M people.

Or if 1000 is too much for this market, how about $100 ?

Thanks.
#ads #good #great #poor #roi
  • Profile picture of the author vask
    Your question is too broad and no one can answer it with true accuracy. I can spend $1k on FB on one campaign with a 100% ROI and the next campaign can be 10% ROI. It depends on multiple factors, such as your targeted demographic, your niche, etc.

    For example, if you're targeting older people, you will be paying more for traffic. Whereas if you were targeting, say, 18-25 year olds, then your cost for traffic would be much less.

    There are just so many factors involved that we just can't give you a clear-cut answer.

    With that said, IMO, if this is your first $1,000 you're spending on your product, then breaking even would be GOOD and a small ROI would be GREAT as long as it looks like you can scale it..
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    • Profile picture of the author lowriderzzz
      Ok thanks. I was basically speaking in general, wanting to know what other members could share for their experience.

      I've been advertising for about 3 years on FB, but just occasionally and I had like 1/3 ROI for the money I spent. In other words if I spent 15$ i make about 20$ which is 5$ profit (sometimes it is higher) but something tells me it could be best.

      I don't exacly know if I make double profit of the money i spent for advertising will it be good or great.

      As I said I advertise a dating and psychology nice for male audience in tiny language based market of about 2M people of about average age 20-30 years old.

      But I would like others to share what is good, poor and great money spent for them on ads according to their niche.
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      • Profile picture of the author vask
        Originally Posted by lowriderzzz View Post

        Ok thanks. I was basically speaking in general, wanting to know what other members could share for their experience.

        I've been advertising for about 3 years on FB, but just occasionally and I had like 1/3 ROI for the money I spent. In other words if I spent 15$ i make about 20$ which is 5$ profit (sometimes it is higher) but something tells me it could be best.

        I don't exacly know if I make double profit of the money i spent for advertising will it be good or great.

        As I said I advertise a dating and psychology nice for male audience in tiny language based market of about 2M people of about average age 20-30 years old.

        But I would like others to share what is good, poor and great money spent for them on ads according to their niche.
        Ohh okay, sorry I misunderstood your question.

        I've never promoted an info product for dating, but I've done plenty of dating lead gens for dating sites. I usually can expect a 50%-100% ROI on average for females 25y/o+, which is the group I'm most comfortable marketing too.
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  • Profile picture of the author Greedy
    I usually can expect a 50%-100% ROI
    That is typically the return I see with successful dating campaigns as well, but dating info products are probably a whole other thing, and also advertising in different language than English (my primary language for advertising) really puts a spin on things.

    There is really no way to tell what you'll get in returns for testing $1,000.

    If your questions is it worth it to test your products on Facebook? The niche sounds like a good fit, and it would say it would probably worthy our time depending on your skill level.
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  • Profile picture of the author PPC-Coach
    POOR - anything negative
    GOOD - BREAKING EVEN to 50%
    EXCELLENT - 51% +

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  • Profile picture of the author biggenius
    This differ from person to persona. For me:-

    POOR = -ve
    GOOD = +ve
    EXCELLENT = 300%+

    In early days of my Facebook success, i dropped every campaign below ~150% ROI.

    Reasons:
    Not enough funds in bank
    I always thought transactions are costly than they appear
    I was desperate for more money
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  • Profile picture of the author ChrisBa
    Originally Posted by lowriderzzz View Post

    Hi guys! My question is straight forward.

    If I spent $1000 on advertising on FB lets says what profit should expect in return to be considered POOR or GOOD or GREAT ?


    *I sell low cost information products (20-50$ each) on dating and psychology niche in a tiny market defined by language of about 2M people.

    Or if 1000 is too much for this market, how about $100 ?

    Thanks.
    Only you can determine what poor, good and great is to you.

    IMO $100 isn't near enough to test but $1000 should give you some room to test different ads and audiences/demographics
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