Teespring, FB, and bidding

Optimized CPM without conversions is kinda gambling!
Optimized CPM after few conversions through Facebook PPC should bring in much better results.

The good thing is that you have conversions, why don't you try to run a similar ad with CPC? If your CTR is good, you will get cheaper clicks.

For teespring you will definitely need cheap clicks to make it work

I'm NO expert and I've only set up ads for 1 hoodie campaign. I've run ads for about 6 hours - 2 days in a row.

I set up my ads under Website Conversions and place my pixel on my teespring thank you page or whatever. My niche is in the competitive sports niche.

I've been running oCPM and my best ad ended at $6.63. At one point, I was paying as low as $0.17 click but then it started creeping back up to over $0.22. The strange thing is, FB shows only 1 conversion yet I had 11 conversions yesterday. I spent around $80.

So, either people are sharing my ad/teespring campaign and buying and only 1 person went from the ad to straight to purchase or there's an issue with the pixel. Not sure.

I think I'm paying too much for my niche, it's got to be highly competitive so don't take my data as "the way to do it". Will experiment with (hopefully) less competitive niches in the future and see if I can get my cpc down. I've not really done much outside of oCPM but yeah, makes sense if the conversions are there FB will lower the clicks. Had all 11 conversions yesterday shown in my campaign, I bet my CPC (oCPM) would have dropped....I think. lol Not sure, I'm a noob at this too.

At least you can cash out.

Are you in the black or red?

Mine range from $0.75 to $0.04 cpc or $12.00 to $1.50 cpm.

Point is, there's no average. I don't know why people ask for "ballpark" figures. They don't exist.

Hey Will (PPC-Coach),

silly question but if you were advertising and making profit every day on a campaign, as long as you were in profit, would you keep advertising, even if the profit was no better than say 100% ROI?

I know 100% ROI is good if e.g. you spent $10K and earned $20K, great. But, I'm spending less than $100/day.

So, when you target campaigns, do you have a cut off ROI point where e.g. say you spent $100 on ads and earned $130 (30% ROI) then is that too low to be "worth it" to carry on spending or would you spend as long as there was SOME positive ROI, no matter how small?

To me, 100% ROI and above is good, depending on how much I'm spending I guess but if it's too low of a positive ROI then I'd say it gets a little risky as some folks can cancel their orders and you could make a loss.

Or, am I overthinking things? lol

Yes you're overthinking big time.

It is weird that people won't accept 30% roi. Compare that to offline bricks and mortar businesses, (it's a pretty good return).

When you're starting out, anything above break even is good.

ROI is most effective when you're running 20 campaigns at a time and want to figure out where to focus your time and energy most.