Is PPV Traffic Really Worth It?

Hi Warriors,

From the outset i must admit my sample size(length of time and keywords size) is small and so inadequate to draw a conclusion on the title above. That precisely is why i am seeking the opinion of those who have tried this traffic source more extensively.

I set up some campaigns on Lead Impact for just a few days and though i made it fairly tight by targeting urls only and also doing geo-targeting, i notice just a trinkling in of traffic though i set myself up as no. 1 across all keywords. Only one or two of the keywords produced any traffic and funny enough when i deactivated those two keywords to see how others will perform and a day later reactivated those two keywords again, they in fact produced no traffic at all again at least for the day i have had them reactivated for.

The keywords are highly relevant/targeted and high volume/trafficked sites, most with alexa rating less than 20000 and a few even less than 1000. Also inclusive are highly targeted and highly viewed youtube videos.

I also noticed momentary traffic from one or two urls i did not target at all.

What bothers me most is my perception that since this traffic source is predicated on only those on the network of the PPV networks, who downloaded the software? of these PPV networks primarily to view games, videos, online content etc, they perhaps cannot be said to be good/targetted audience with real interest in many niches of most PPV advertisers. It is seeming like traffic exchanges viewers to me who simply surf for points and are really not keen on the products advertised. Conversions to me thus seems not significant enough.

Admitted, the cost is pretty low at between $0.015 to say $ 0.10 but do you think these are real interested buyers?

Your views are appreciated in advance.