Mediatraffic Users

As bidding on keywords tends to get you tons of "view fraud" (i.e. the visitors don't seem to be actual people), I have to cosign on the point that you should target lots of url's. Your best bet would probably to target known high traffic competitors or maybe url's in the SERPS for the keywords you are interested in. If you do bid on keywords be careful with your match types, don't put "complete url" or "url with query string" because your pop will be triggered by tons of third party "ppc search engines" that don't deliver real traffic. Unfortunately part of the click fraud problem seems to exist in the CPV world too, and I have noticed some of the same 3rd party players as I have seen with blowsearch, miva, goclick, etc. and these are among the websites that may trigger your pop. However that traffic is often fraudulent.

So if you have access to your server logs, you need to monitor the traffic that you do get. See if you are shown referrer url's. See if those "visitors" load the graphics/javascript/favicon like they are supposed to. That may be your first clue that something is wrong. Otherwise you will need some way to tell you whether your views are legit users or not. You will have to play the the matching and targeting options until you can filter out unwanted traffic sources.

Also they have something called an "exclusion list" for your campaign where you can state which domains you don't want your keyword to show up for, but mine is greyed out and I can't add anything to it. I e-mailed my account manager about it but haven't heard back yet. Anyone else know how to use that?