26 replies
Hey there I wanted to share a failed campaign I did and wanted to know if anyone has suggestions.

I used $10 a day budget to test the ad. I had a Tee saying "This Girl loves her McDreamy" and used first only specific interest "Patrick Dempsey" or "Mcdreamy" which got me hundred of thousands potential buyers, later a custom scraped audience of 5200 people which was too low to get my AD shown properly.

In the end I spent around $30 for few likes, 46 website clicks and no sales.

Any idea why? Maybe Grey's Anatomy Fans are not passionate enough ?!? I just wanted to break out of the crowded sports niche...
#failure #teespring
  • Profile picture of the author luboff
    I've put this post on another TeeSpring Thread but it may help here as well:
    Go to: Teeview | Teespring campaign viewer and see how many campaigns have sold. It's tiny - I would think less than 5%.

    There is a lot of talk on this post about numbers and stats but if you don't pick the right design you won't make it! And how do you do that? There is no way of knowing - sure pick one that has already sold and tweak it but that tweak may be the difference between success and failure.

    Many of the winning designs are either close to or are actually breaking Copyright and I think as TeeSpring become more well known some of the big brands are going to jump on this.

    All in all I think it's a lottery on whether you pick the right design, then you need marketing skills, preferably on FB.

    I tried a campaign a few weeks ago, sold 3 out of 30, knew within 4 days it wasn't going to win out!!!
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  • Profile picture of the author ProServices
    I've seen so many WSO's on Teespring but the bottom line is getting quality traffic that will convert. A friend of mine spent a fortune in a passionate niche, did his research and even did the demographics/interest etc for the FB ads but not a sausage.

    Maybe the secret is to try different niches and see what works.
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  • Profile picture of the author nocturnal911
    Hey, $10 is very low and even $30 is also too low. Try increase your numbers, it will work. FYI, Teespring is being over saturated by many of the affiliates in the WF. I would recommend trying other alternatives or come up with a new idea.
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    • Profile picture of the author luboff
      No certainty at all!

      Originally Posted by nocturnal911 View Post

      Try increase your numbers, it will work.
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  • Profile picture of the author mediamarket
    Here is the thing about that.

    Audience is too small.
    Just because they "like" the Patrick Dempsey does not mean they are passionate enough to buy his t-shirt or products.

    Choose something with a bigger audience with a passionate fan base.
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  • Profile picture of the author BlvdJeremy
    Maybe your shirt design wasn't worth buying, or the design itself might not have caught the interest of your fan base. It's very hit or miss sometimes when you are simply buying Ads directed to your Teespring campaign.

    Keep testing and finding out what works! I don't know the show too much, but personally I wouldn't wear a T-Shirt based on a Television show. Just my 2 cents!
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  • Profile picture of the author drewfioravanti
    I've been selling t-shirts online for years. Not teespring, but I have a lot of experience.

    First, January, February and March are the worst months for selling t-shirts. Its too cold in most of the country. December is great because of Christmas, though. The best month by far.

    Second, guys buy more t-shirts than girls. Girls like to look cute. Guys like sports, music, movies, funny things, party things, etc.

    Sure, you'll get some girls too, but the vast majority will be guys.

    You want to target topics that have a "cult like" following...a fan base of people that are very passionate.

    Does Gray's Anatomy have a cult like following? I dont know. I would doubt it. Sure a lot of people like it, it's been on forever, but are people as ravenous about that show as they were about Breaking Bad? No way. Also, what is the demographic that watches Grays Anatomy? 40+ year old women? They're not really the type to go out and buy a "XXX is hot" or whatever t-shirt.

    You'd be better off with a t-shirt that says "Heisenberg is my homeboy" or something like that...something that targets the 16-30 year old cult like male demographic.

    Also, the more "inside" the reference, the better. So only raving fans know what it means. Like Heisenberg is my homeboy. Only fans of Breaking Bad will know what that means.

    The more inside you go, the better. The more inside you go, the less important the actual design is. Though, the design is important. A killer concept will beat a killer design all day if the concept is clever enough. But if you can get a killer concept with a killer design, you'll make bank...if it is the right cult like crowd.

    Also, stay away from hot news stories, if you are thinking of going that way. The reason is that they might be huge news for a week or so, but they fizzle fast. If you can get on it the first day or so you might be OK. But, if you are a week late, by the time you get your design and campaign going, the next hot story is out and your working with old news that no one cares about anymore.

    I think you just picked a really bad demographic.

    Now I bet someone takes the Heisenberg is my homeboy idea. If you do, please post your results. lol
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    • Profile picture of the author s1d
      Originally Posted by drewfioravanti View Post

      I've been selling t-shirts online for years. Not teespring, but I have a lot of experience.

      First, January, February and March are the worst months for selling t-shirts. Its too cold in most of the country. December is great because of Christmas, though. The best month by far.

      Second, guys buy more t-shirts than girls. Girls like to look cute. Guys like sports, music, movies, funny things, party things, etc.

      Sure, you'll get some girls too, but the vast majority will be guys.

      You want to target topics that have a "cult like" following...a fan base of people that are very passionate.

      Does Gray's Anatomy have a cult like following? I dont know. I would doubt it. Sure a lot of people like it, it's been on forever, but are people as ravenous about that show as they were about Breaking Bad? No way. Also, what is the demographic that watches Grays Anatomy? 40+ year old women? They're not really the type to go out and buy a "XXX is hot" or whatever t-shirt.

      You'd be better off with a t-shirt that says "Heisenberg is my homeboy" or something like that...something that targets the 16-30 year old cult like male demographic.

      Also, the more "inside" the reference, the better. So only raving fans know what it means. Like Heisenberg is my homeboy. Only fans of Breaking Bad will know what that means.

      The more inside you go, the better. The more inside you go, the less important the actual design is. Though, the design is important. A killer concept will beat a killer design all day if the concept is clever enough. But if you can get a killer concept with a killer design, you'll make bank...if it is the right cult like crowd.

      Also, stay away from hot news stories, if you are thinking of going that way. The reason is that they might be huge news for a week or so, but they fizzle fast. If you can get on it the first day or so you might be OK. But, if you are a week late, by the time you get your design and campaign going, the next hot story is out and your working with old news that no one cares about anymore.

      I think you just picked a really bad demographic.

      Now I bet someone takes the Heisenberg is my homeboy idea. If you do, please post your results. lol

      this is gold right here. thank you.
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      • Profile picture of the author hpz
        1. Small audience isn't an issue, I recently had succesful campaing with 71 sold on 3600 audience.
        2. There are not many people crazy passionate about tv series like "Grey's Anatomy". If you wanna go after after tv niche choose tv shows that have crazy fanbase( Game of Thrones, Walking Dead, Chuck, Breaking Bad).
        3. Unless you're already using oCPM try it, its much more effective with smaller budgets.
        4. Design matters, unless you're lucky enough to hit some untapped niche, writing some words in teespring editor wont cut it.
        5. Try hoodies, they're better for beginners(at least in my experiance)
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    • Profile picture of the author williamrs
      Originally Posted by drewfioravanti View Post

      ...
      Does Gray's Anatomy have a cult like following? I dont know. I would doubt it. Sure a lot of people like it, it's been on forever, but are people as ravenous about that show as they were about Breaking Bad? No way. Also, what is the demographic that watches Grays Anatomy? 40+ year old women? They're not really the type to go out and buy a "XXX is hot" or whatever t-shirt.
      ...
      Amazing post, but this part specifically is an awesome advice. Selling t-shirts isn't really much different than selling any other type of product... Need and passion, those are the 2 things that sell. No one really needs to buy a t-shirt online, so you have to bet on the second one.
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  • Profile picture of the author beuniq
    Originally Posted by WordpressManiac View Post

    Hey there I wanted to share a failed campaign I did and wanted to know if anyone has suggestions.

    I used $10 a day budget to test the ad. I had a Tee saying "This Girl loves her McDreamy" and used first only specific interest "Patrick Dempsey" or "Mcdreamy" which got me hundred of thousands potential buyers, later a custom scraped audience of 5200 people which was too low to get my AD shown properly.

    In the end I spent around $30 for few likes, 46 website clicks and no sales.

    Any idea why? Maybe Grey's Anatomy Fans are not passionate enough ?!? I just wanted to break out of the crowded sports niche...

    This is not well targeted at all ; teespring expert use fan Id using some softwares which scrapp High interaction users from fanpage and or Groups



    Good luck
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  • Profile picture of the author s1d
    I don't watch the show or know much about that audience, but would people really buy and wear that shirt? i mean, i've never seen anyone wear anything like that before. obviously sports teams are doing well, because people are nuts about their fav sports teams. there's alot more things people go nuts over and will buy a shirt to represent over a tv show star, imo. but, it def sounds like you did your homework, regardless. you may just want to try another niche.
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  • Profile picture of the author Mateenyall
    Honestly you have to keep throwing campaigns out there if you want teespring to work. I'm trying like 1-5 a day and every now and then I find something that's profitable.

    Don't sit there and wonder why your campaign didn't work for too long. Learn what you can from it and go on to the next!
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    • Profile picture of the author luboff
      When you calculate net profit after taking account of all your costs for all your campaigns, are you still making a decent profit overall?

      Honestly you have to keep throwing campaigns out there if you want teespring to work. I'm trying like 1-5 a day and every now and then I find something that's profitable.
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  • Profile picture of the author WordpressManiac
    When you calculate net profit after taking account of all your costs for all your campaigns, are you still making a decent profit overall?

    Quote:
    Honestly you have to keep throwing campaigns out there if you want teespring to work. I'm trying like 1-5 a day and every now and then I find something that's profitable.

    I would be interested in that as well. How much is your daily ad budget? I also was thinking to stop advertising campaigns and focus more on building my own Fanpages...
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  • Profile picture of the author smodha
    I have about 2/3 winners for every 6 failures but the winners kill it so I'm not concerned.

    The daily budget depends on your ROI. If it sticks then increase your spend. If it doesn't reduce or stop ad campaign. I'm running a recent Tees campaign that was making 630% ROI. I increased the budget to $200/day and the ROI went down to ~500%.

    The moral of the story is higher spend doesn't equal more sales/ROI for you.
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    • Profile picture of the author anguschkong
      Originally Posted by smodha View Post

      I have about 2/3 winners for every 6 failures but the winners kill it so I'm not concerned.

      The daily budget depends on your ROI. If it sticks then increase your spend. If it doesn't reduce or stop ad campaign. I'm running a recent Tees campaign that was making 630% ROI. I increased the budget to $200/day and the ROI went down to ~500%.

      The moral of the story is higher spend doesn't equal more sales/ROI for you.
      may I know how do you sell your tee/???
      do you sell it through your own fb fan page?
      Thanks.
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  • Profile picture of the author FeelingFree
    WordpressManiac, I think cashing in on a passion is tricky. There are evergreen passions (dogs), and then passions that peak and then slide. I think McDreamy falls into the latter category. To hit the peak on that one you're about 10 years too late. Also ... the design ... sorry ... but it's just not appealing. Stated with all the best intentions!

    I've done a lot of following what the Teespring 'gurus' are doing, and have done some campaigns myself, a few of which have been successful. Never had a whopper winner. What I've learned is: you have to be comfortable with spending money on something that you might have to kill (that hurts); you can't get emotionally involved with your designs, which will cause you to keep spending instead of killing a campaign; and you just have to keep plugging.

    The winning vs. losing stats with Teespring (of course I'm generalizing) seem to be about 2 - 3 winners out of 10 campaigns. So you've got to have the stomach, and budget, for that. In addition, of course, to great design and getting to the exact right audience.
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    • Profile picture of the author jsk13
      I usually get 1 or 2 successful out of 5 to sometimes 10 if I don't have a clear hype I need to target.

      It's all about testing man, keep looking at Google Trend and other trending sites and test that group ASAP with $5/day ads for maybe 2 to 4 days.. what do you have to lose? $20 for a potential of pay off in $100 or even $1000 (Some of my campaigns I spent $50 testing and woke up sales went to $400)

      There are much more to this than just post an ad and get sales, what I'd focus on first is getting very high CTR (5%+, I like my ads at 10%+).. because it will very quickly rack up to 100 to 150 website clicks (usually 1 day for me on a $5 budget)... That quickly lets me determine if it will sell or not, 100 to 150 clicks no sales and I will probably ditch it.

      When you get very high CTR you can quickly test many design/topic and pick out 2 or 3 winner every week and scale from there.

      Once a while out of those winner you will get those killer campaign that brings you $1,000+. Those are the once you can even relaunch over and over to get a nice stream of income without much testing, same ad, same audience, boom, good to go.
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    • Profile picture of the author WordpressManiac
      Originally Posted by FeelingFree View Post

      WordpressManiac, I think cashing in on a passion is tricky. There are evergreen passions (dogs), and then passions that peak and then slide. I think McDreamy falls into the latter category. To hit the peak on that one you're about 10 years too late. Also ... the design ... sorry ... but it's just not appealing. Stated with all the best intentions!

      I've done a lot of following what the Teespring 'gurus' are doing, and have done some campaigns myself, a few of which have been successful. Never had a whopper winner. What I've learned is: you have to be comfortable with spending money on something that you might have to kill (that hurts); you can't get emotionally involved with your designs, which will cause you to keep spending instead of killing a campaign; and you just have to keep plugging.

      The winning vs. losing stats with Teespring (of course I'm generalizing) seem to be about 2 - 3 winners out of 10 campaigns. So you've got to have the stomach, and budget, for that. In addition, of course, to great design and getting to the exact right audience.
      Thanks for your honest and in depth answer, I really appreciate it. Maybe you could share what kind of Tee you prefer most. For example: This Girl Loves... Or Family Name Tees or Sport Teams etc.

      That could be helpful for US beginners. Thanks anyway.
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      • Profile picture of the author FeelingFree
        Please don't think I'm an expert in successful campaigns. If I'm an expert on anything it's having glommed up massive training information from various people. I tend to get fascinated with subjects and then get obsessed with learning about them. Teespring/Facebook has been one such fascination/obsession. Plus it is just fun. Unless you're losing money you can't afford to. That is never fun.

        I've only had 3 campaigns hit the target to get printed (out of almost 10 campaigns). All 3 campaigns that tipped were for college sports teams. It's less competitive than pro sports, but the audience numbers are very much smaller ... and that's probably what stopped at least one of them from being one of those big whopper success campaigns. I don't think I'll pursue college sports any longer.

        A lot of my other campaigns came pretty close to tipping (hitting the minimum target) but that's when I had to put on my grown up pants and kill them because I was spending too much to get there. (Well not at first; my first few campaigns I refused to give up and that was not wise.)

        To me it remains a bit of a mystery. I usually have really high CTRs, my shirt designs are usually pretty great (says me!), but that, so far, has resulted in okay, rather than great, success. However its a numbers game so ... I play on!

        Wordpress Maniac, you may know this but ... are you aware that Teespring will do designs for you for free?



        Originally Posted by WordpressManiac View Post

        Thanks for your honest and in depth answer, I really appreciate it. Maybe you could share what kind of Tee you prefer most. For example: This Girl Loves... Or Family Name Tees or Sport Teams etc.

        That could be helpful for US beginners. Thanks anyway.
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  • Profile picture of the author drewfioravanti
    March Madness NCAA Basketball Tournament is about to start. There's gotta be some money in there.
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