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Facebook Ads CPC Not Getting Any Impression?

by streamerguy
12 replies
I was making sales and thanks for all support also guides from warriorforum, I wanted to scale up my sales on FB ads like what others say.

But then I notice the CPC is not working really well, I get lots of CPC when I first using FB(messing around of how it worked), I get a lot of reach a lot of clicks or maybe that I target worldwide.

I have problem now with my ads like other say, it's best to use CPC to control your cost effeciently. I bid 40c per click as the suggestion bid was 11c to 22c.
I waited for 3 days and the reach were like 11, 23. Not even getting me any clicks

Just when I switch oCPM, I get reach straight but the clicks cost is expensive, the campaign is new, not create on an ad set, any one? Help?
#ads #cpc #facebook #impression
  • Profile picture of the author vask
    Facebook is pretty inconsistent with their suggested bids and competition has been fierce, I sometimes find myself bidding upwards of $1+ to get traffic when their suggested bids is under $0.20.

    Have you tried bidding by impressions?
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  • Profile picture of the author mrrightme
    Your bidding is too low.
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  • Profile picture of the author JCorp
    It really depends on what you're selling and your potential profit margins.

    We have many many campaigns where our CPC is $1 even $2 per click, yet it's still very profitable... the point? Don't worry too much about CPC, look at your profit mainly.
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  • Profile picture of the author Jack Thomson
    The only thing that really matters is that EPC>CPC.

    Try to max out your bids and then slowly lower them.
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    • Profile picture of the author streamerguy
      Originally Posted by Jack Thomson View Post

      The only thing that really matters is that EPC>CPC.

      Try to max out your bids and then slowly lower them.
      Yes, that is how I calculate my earning.
      I guess I'm targeting 1st tier country and got expensive clicks.
      That makes I don't have any impression.
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  • Profile picture of the author Greedy
    Keep raising your bid, I would raise it by .05 every hour until you get traffic. This pretty common for Facebook Ads. Like others have said their suggested bid, and actual bid you have make are almost always very different.
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  • Profile picture of the author ChrisBa
    Originally Posted by streamerguy View Post

    I was making sales and thanks for all support also guides from warriorforum, I wanted to scale up my sales on FB ads like what others say.

    But then I notice the CPC is not working really well, I get lots of CPC when I first using FB(messing around of how it worked), I get a lot of reach a lot of clicks or maybe that I target worldwide.

    I have problem now with my ads like other say, it's best to use CPC to control your cost effeciently. I bid 40c per click as the suggestion bid was 11c to 22c.
    I waited for 3 days and the reach were like 11, 23. Not even getting me any clicks

    Just when I switch oCPM, I get reach straight but the clicks cost is expensive, the campaign is new, not create on an ad set, any one? Help?
    You will likely need to slowly raise your bid, and keep doing so until you see impressions
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  • Profile picture of the author streamerguy
    Thanks, Greedy, Chris.

    That's one of the bidding strategy, I haven't really explore, but you gave me an idea there.
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  • Profile picture of the author Ean Stark
    Well,maybe the niche you're targeting is pretty narrow?


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    Ean Stark
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  • Profile picture of the author biggenius
    Facebook works very differently. Don't limit by your max bid. I always bid $3-$5. It doesn't matter.
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  • Profile picture of the author ankee1991
    Pretty solid advice here, Facebook requires a interesting bidding strategy but once you get the hang of it you'll be able to get more consistent traffic to your campaigns.
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