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CPM, CPC or CPA?

by stlouisvip
11 replies
I am a marketing strategist for a ForeignXchange company. I would like to advertise our services to certain websites. Which scheme do you think is more effective in reaching out to my potential customers/ potential traders worldwide? Using CPA, CPM or CPC?
Thank you, Warriors!

Louis
#cpa #cpc #cpm #effective
  • Profile picture of the author tkminh
    i recommend CPA
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    • Profile picture of the author stlouisvip
      Originally Posted by tkminh View Post

      i recommend CPA
      thanks, tkminh !
      I appreciate it.
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  • Profile picture of the author JCorp
    That depends on the traffic source and how targeted your audience is. If it's super targeted, I like to go with CPM. Not so targetted, then CPC. But this all depends and we usually test different ways for new offers to see which works best.
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  • Profile picture of the author Copper11
    I absolutely agree about testing. Simply try different ways and you will see which one works best for you.
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    • Profile picture of the author stlouisvip
      Originally Posted by Copper11 View Post

      I absolutely agree about testing. Simply try different ways and you will see which one works best for you.
      Hi Copper11,

      What if I have a limited budget, what would you suggest? Although right now, we have a decent amount of money to try the different schemes, what if this specific scheme works better than the others? What do you think, of the 3 schemes, deserves a higher budget?
      Thanks.
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  • Profile picture of the author badboy_Nick
    Originally Posted by stlouisvip View Post

    I am a marketing strategist for a ForeignXchange company. I would like to advertise our services to certain websites. Which scheme do you think is more effective in reaching out to my potential customers/ potential traders worldwide? Using CPA, CPM or CPC?
    Thank you, Warriors!

    Louis
    CPL (Cost Per Lead) ... so anything lead or signup based rather than sales based is your best bet

    Nick
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    Read my incredible story: www.affiliatechamp.co.uk
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    • Profile picture of the author stlouisvip
      Originally Posted by badboy_Nick View Post

      CPL (Cost Per Lead) ... so anything lead or signup based rather than sales based is your best bet

      Nick
      That makes sense, Nick! Thanks! I appreciate that.
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  • Profile picture of the author Warakizi
    of course, CPA give you guaranted per user/trader sign up you pay per user sign up not perclick user, so CPA more effective than cpc or cpm
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  • Profile picture of the author dannyberk
    Originally Posted by stlouisvip View Post

    I am a marketing strategist for a ForeignXchange company. I would like to advertise our services to certain websites. Which scheme do you think is more effective in reaching out to my potential customers/ potential traders worldwide? Using CPA, CPM or CPC?
    Thank you, Warriors!

    Louis
    The best answer for this type of question (IMO) is always the one that produce the best results after your testing has finished. It is very impossible (once again, IMO) to determine either of those without test data.
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