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Ad Revenue Estimate

by profsl
4 replies
Four 729x90 banners showing to everyone - two above the fold and two below
7500 unique monthly visitors
400,000 page views

How much ad revenue should I expect per month? I feel I am getting way too little at $300 to $500 per month.
#estimate #revenue
  • Profile picture of the author Greedy
    Originally Posted by profsl View Post

    Four 729x90 banners showing to everyone - two above the fold and two below
    7500 unique monthly visitors
    400,000 page views

    How much ad revenue should I expect per month? I feel I am getting way too little at $300 to $500 per month.
    It completely depends on the niche. A Heath Insurance website verses a funny picture website could make a huge difference. It is really hard for anyone to give a rough estimate bases on your ad locations and page views.

    Sorry to tell you, but it is just the nature of the internet.
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  • Profile picture of the author Bonadza Vojo
    Originally Posted by profsl View Post

    Four 729x90 banners showing to everyone - two above the fold and two below
    7500 unique monthly visitors
    400,000 page views

    How much ad revenue should I expect per month? I feel I am getting way too little at $300 to $500 per month.
    I need more info to give you an estimation. Provide a bit more info, such as:
    -The top geos from where the traffic is coming from
    -Niche of the website
    -Uniques vs non-uniques

    7.5k uniques and 400,000 page views, those numbers don't add up. Are you sure these numbers are correct?
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    BONADZA.COM - Premium Media Buying Platform
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  • Profile picture of the author JensSteyaert
    Well you get a lot of pageviews that's for sure.

    So you have 4 banners and let's say you charge a low CPM something like $1 means $400/ banner per month which should bring you $1600 if all slots are filled. That probably won't happen but you should be able to get aroung $800 for your ad space imo.
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    • Profile picture of the author profsl
      Originally Posted by JensSteyaert View Post

      Well you get a lot of pageviews that's for sure.

      So you have 4 banners and let's say you charge a low CPM something like $1 means $400/ banner per month which should bring you $1600 if all slots are filled. That probably won't happen but you should be able to get aroung $800 for your ad space imo.
      I am averaging $0.25 CPM per banner placement which is weak.

      It's a sports niche with 80% of the traffic USA, 15% Canada, and 5% other countries.
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      <155k Alexa ranked fantasy sports niche ProFSL
      Health, fitness, and diet niche CompleteDietInfo.com

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