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Teespring & FB Ad Testing Methods

by dfunk
7 replies
Hi Warriors!

I've been lurking on the forum for quite some time before actually joining but I'm glad I finally made the leap! Anyway, I've read a bunch of threads about Teespring and the great tips from the people who have had and haven't had great success with it. I've learned a ton from reading all your advice and have gotten sales with decent CTR's (~6% on one campaign) but am still working to reach the goal on my campaigns of 10. I wanted to get some input or advice on how to better my Facebook Ads targeting methods to help convert clicks to sales as well as reaching more of the target audience.

So my question is, how do you guys test your ads within your Ad Set to find ads that may work for you? I'll give you my method so you can bash on it so I can get better

I use a daily budget of $15 to test the campaign and I test the US location, 18-24 age group for this particular niche, then target different Interests. I test out individual Interests utilizing the Audience Insight from Facebook to see what Page Likes my niche is associated with and target those. Depending on the interest, the potential reach is anywhere from 70,000 - 2,800,000. If the reach is small, I try to stack up on relevant interests to reach around 400,000 people or so then create the ad.

With that being said, I usually test out anywhere from 10-20 individual interests within each ad set to see which Interests generate a good reach and hopefully clicks to conversions. Whatever interest isn't generating clicks or has a low reach or CTR, I disable.

Is that considered an effective way to test the audience? I was also curious whether once you narrow down to your best 2-5 interests that perform the best, do you raise your daily budget of your campaign to a higher dollar amount?

Thank you in advance and I look forward to learning a whole bunch more!
#facebook ads #methods #teespring
  • Profile picture of the author summersalt
    Originally Posted by dfunk View Post

    Hi Warriors!

    I've been lurking on the forum for quite some time before actually joining but I'm glad I finally made the leap! Anyway, I've read a bunch of threads about Teespring and the great tips from the people who have had and haven't had great success with it. I've learned a ton from reading all your advice and have gotten sales with decent CTR's (~6% on one campaign) but am still working to reach the goal on my campaigns of 10. I wanted to get some input or advice on how to better my Facebook Ads targeting methods to help convert clicks to sales as well as reaching more of the target audience.

    So my question is, how do you guys test your ads within your Ad Set to find ads that may work for you? I'll give you my method so you can bash on it so I can get better

    I use a daily budget of $15 to test the campaign and I test the US location, 18-24 age group for this particular niche, then target different Interests. I test out individual Interests utilizing the Audience Insight from Facebook to see what Page Likes my niche is associated with and target those. Depending on the interest, the potential reach is anywhere from 70,000 - 2,800,000. If the reach is small, I try to stack up on relevant interests to reach around 400,000 people or so then create the ad.

    With that being said, I usually test out anywhere from 10-20 individual interests within each ad set to see which Interests generate a good reach and hopefully clicks to conversions. Whatever interest isn't generating clicks or has a low reach or CTR, I disable.

    Is that considered an effective way to test the audience? I was also curious whether once you narrow down to your best 2-5 interests that perform the best, do you raise your daily budget of your campaign to a higher dollar amount?

    Thank you in advance and I look forward to learning a whole bunch more!
    Hi
    If I got you right, u are trying to say that your target audience for you niche is between the ages of 18 - 24 right?
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  • Profile picture of the author dfunk
    Right, 18-24 males. At least, that's where 49% of my audience comes from according to the Audience Insight tool. 25-34 males make up 31%.
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    • Profile picture of the author Rhiannon Beckham
      You always need to split test ages - I never ever sell to under 21, and usually even cap it at 25.

      Just because Audience Insights lists 18-24 yrs old, that does not mean they're the buyers, just the volume.

      Good luck, you're off to a great start otherwise!!
      Signature

      **I don't always make it back to check on threads, so if you'd like me to elaborate feel free to PM me, I try to make sure to check my inbox regularly and am happy to help..

      I wouldn't have pulled a $9k week w/Teespring etc without the help of others, so it's time to pay it forward.
      I can make a little room in my life for that. ;)

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  • Profile picture of the author miklanderson2
    I start off targeting my ads to a broad audience the first day or two to see if there's any interest in the shirt design. I spend $10 to $20 the first couple days and watch to see if I'm getting a lot of likes and a handful of sales. If I get a few sales, this lets me know there's at least some people interested in the shirt. If i don't get any sales or there doesn't seem to be much interest, I'll either try advertising to another interest or I'll toss out the design and try something different.

    After I get the first few sales, I narrow down the targeting and start breaking it up by age and interests while testing a variety of ads to see which ones convert best. Sometimes I have clear winners and am able to shut down most of the ads and dump money into a single ad or two. Other times, I have to keep paying for a number of ads because there's no clear winner, but the overall campaign is making money.

    I also monitor the Responder Demographics in the old reports section to see what age groups and sometimes even what states are responding best to my ads. Narrowing ads down by state and age group, even when the shirts seemingly have nothing to do with the state people are in, can really increase sales.
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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    • Profile picture of the author dfunk
      Originally Posted by Maryjane Burnz View Post

      You always need to split test ages - I never ever sell to under 21, and usually even cap it at 25.

      Just because Audience Insights lists 18-24 yrs old, that does not mean they're the buyers, just the volume.

      Good luck, you're off to a great start otherwise!!
      That makes sense. Thanks for the insight!

      Originally Posted by miklanderson2 View Post

      I start off targeting my ads to a broad audience the first day or two to see if there's any interest in the shirt design. I spend $10 to $20 the first couple days and watch to see if I'm getting a lot of likes and a handful of sales. If I get a few sales, this lets me know there's at least some people interested in the shirt. If i don't get any sales or there doesn't seem to be much interest, I'll either try advertising to another interest or I'll toss out the design and try something different.

      After I get the first few sales, I narrow down the targeting and start breaking it up by age and interests while testing a variety of ads to see which ones convert best. Sometimes I have clear winners and am able to shut down most of the ads and dump money into a single ad or two. Other times, I have to keep paying for a number of ads because there's no clear winner, but the overall campaign is making money.

      I also monitor the Responder Demographics in the old reports section to see what age groups and sometimes even what states are responding best to my ads. Narrowing ads down by state and age group, even when the shirts seemingly have nothing to do with the state people are in, can really increase sales.
      Understood. What I'm getting from reading this and all other threads is that testing is usually the toughest and tedious part of this process but that's how we get the conversions.

      When you say you dump money into a single ad or two, what range is that, usually? This might be a dumb question but basically by putting more money into a single ad that you've gotten good response from increases the reach of the audience to hopefully create more conversions, correct?
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  • Profile picture of the author miklanderson2
    It depends on how well the ad is converting. I've spent as much as $3,000 on a single ad that's converting well and my most expensive campaign to date was just under $6K. I don't usually spend that much, but it was converting like crazy and I had a super low cost per click.

    Generally speaking, the more you spend, the more people there are who will see your ads, but you've got to be very careful. Sometimes when you increase the spend, the quality of traffic drops and you can lose a lot of money in a short period of time if you aren't careful. Make sure you lower the cost per click to what you're willing to pay as you increase your ad spend and get a better idea of how the ad's performing. I made the mistake of not doing this once and came back from a one-day trip to the city to find my CPC had jumped to more than double and I'd lost around $500. Luckily, I had already made good money on the campaign and I was able to make some adjustments and made the money back. Still...It was an expensive lesson learned.
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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  • Profile picture of the author dfunk
    That's some great advice, thanks!

    I'm getting some website clicks while testing several different interests for my niche and have over 100 FB Likes on the actual Teespring site but I'm not converting. Granted, I'm testing with anywhere from $5-$15/day to see which interests get the most clicks and disable the others.
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