I am hoping that if our designer has done his job that the site will be well optimized, he came highly recommended.
We feel that we should also be running PPC campaigns however, whenever I have tried them in the past, I have ended up losing money.
My theory is that our items (home produced cds and mp3's in a niche market ) that always sell well on Amazon are just to low value to make PPC work.
Our average profit on a sale is £8.00 So, if our conversation rate was as high as 5% we should get 5 orders for 100 clicks. The revenue for this would average £40 per 100 clicks which means that to break even, the most we could pay would be 40p per click. We simply cannot get our keywords in a decent position for 40p and even if we could, what is the point of breaking even?
Another thought I had was to try Bing instead of Google, perhaps the CPC would be cheaper.
Am I missing something?
Any help would be appreciated.