i dont know what's wrong :(

I would have to say its the offer. I promoted this offer on LI as well, and it Tanked no matter how I twicked the LPs and Ad Copy. I would suggest using another offer utilize the same zip submit conversion point. The Snappy Landing page does not work well with this Traffic Source.

Best Of Luck,
Regards,
JD

How much did the 1500 clicks cost?
Have you been tracking the targets?

I normally use urls and not keywords (eg. Geico.com, StateFarm.com, etc)

Not every campaign will be a winner but I'd recommend using urls instead of keywords for ppv and make sure your tracking with a good tracker like prosper202, bevo, cpvlab, voluum, etc

What does the offer pay? $20 typically isn't enough to test and get an idea on if the offer and campaign will work. How much did you spend on your other campaigns? I'm wondering if you might be stopping too early on the campaigns

Hi,

First, you should be tracking everything from A to Z (including what devices your visitors are using). If they're hitting that page via their mobile devices, it could be you're losing traffic as the Snappy page is not mobile-ready.

Second, from a completely copywriting point of view... a person typing in "car insurance quotes online" on their browser may be expecting to see a page with a message more consistent with "[State] Residents -- Get a Free Car Insurance Quote!" as opposed to "Are You Overpaying for Car Insurance in [State]?" The former headline example is more consistent with the Keyword use. Thus there may be message mismatch.

Try this:

- Create a landing page with a headline more consistent with the keyword being used. You can also simply use a PHP script to get the keyword entered in the browser and write it out on the page so the headline appears as [Keyword-Visitor-Just-Typed-In]

- Add some page salescopy that suggest they may be Overpaying.

- Finally add a "Call to Action", like... "Click Here to Find Out if You're Overpaying!" (of course, don't forget to include an actual Button with a link to your offer).

Now start Testing. I'll be darned if you don't get a few conversions

You may need to conduct a keyword analysis first on your "insurance" keywords to find out why these keywords didn't work. I guess, that would be the first important thing to do for now.

I would say its the offer combined with the traffic source/keywords which doesn't want to work as efficiently. Try the same offer but with some PPC from BING or Facebook. That traffic is usually of higher quality and should convert a lot better.

Nick