Using Twitter to Drive Traffic to Your Website

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If you're a website owner, you're always looking for good sources of targeted traffic for your website, so let's take a look at some effective ways that you can leverage the power of Twitter.com to drive traffic to your website.

Twitter's own tagline these days is "The best way to discover what's new in your world." And that really captures the essence of Twitter. It's where you find what's hot and what's happening right now in the lives of the 175 million users scattered across the globe in real time. So, you jump on Twitter to try to grab a piece of some of those user's attention and compel them to click on over to check out what you've got to offer on your website.

Here are just a few hot tips for using Twitter to drive traffic to your website or blog:

  • Complete your profile
Use those 160 characters wisely using your primary keywords to describe who you are, what you do and why we should care including a link back to your website. Make it interesting and compelling for those who are interested in your topic.

  • Post a picture of yourself
People create relationships with other people not logos. If you want to gain Twitter followers, post a real picture of yourself. Be who you are and people will follow you.

  • Use Twitter on a consistent basis
Don't try to be a 'drive by' tweeter who posts random tweets once a week or so. Use Twitter on your mobile phone and tweet as often as possible. Keep your face visible in the Twitterverse so that your followers become familiar with your face and your tweets.

  • Join the conversation
Participate with your followers on Twitter. Contribute your thoughts, ideas, opinions, tips, rants, praises and questions in your twitter stream.

  • Be controversial
Put a stake in the ground and be willing to defend your controversial opinion on a timely topic. This will draw lots of attention, so be prepared to address it constructively.

  • Make it easy to re-Tweet your stuff
Use Twitter plugins on your blog like, 'Tweet Me' that makes it quick and easy for your visitors to re-tweet your content.

  • Write 'Tweetimonials' for your colleagues
Write a testimonial for your Twitter peeps and they are likely to return the favor. Save these to your favorites so they are visible.

  • Re-Tweet other people's tweets
This is the 'Golden Rule' in action. If you want others to re-tweet your stuff you've got to go first.

  • Use hash tags
Hash tags are keywords with the hash symbol in front of them. Do a search for active hash tags on hashtags.org, or create your own for your topic such as #lifecoach, #writers, or #webdesign. These tags are searchable, so when others are searching for your topic, your tweets will be found more easily.

  • Use link shrinkers like bit.ly
Link shorteners serve the purpose of shortening long links to conserve the number of characters you use in your tweets, and they offer analytics that will tell you how many people clicked on your links.

  • Don't SPAM your followers
Add value with your tweets and sprinkle in an occasional offer. The 80/20 rule is a good ratio to follow posting 80 percent value-added content and 20 percent self-serving links.

There are hundreds of ways to use Twitter to drive traffic to your website. Follow these tips and come up with your own strategies. Use what works and let the rest go, but have fun with Twitter and you'll attract lots of followers.



When you are ready to kick your Twitter marketing efforts up a notch or two, you'll want to check out our free software: Twittenator Twitter Software - FreeTwittenator
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