The Monetizing Mindset
- ARTICLES |
WHAT do people buy? Go ahead and answer that question. WHAT do people buy? Whether they are at the grocery store or Wal-Mart or the gas station...WHAT do people buy?
Let's make it even more personal. When they visit YOUR affiliate site, WHAT do they buy? Take a minute and think about this. Your answer is absolutely important.
What do they buy at the grocery store? If you said "groceries" then you'd be WRONG.
What do they buy at Wal-Mart? If you said "toothpaste" or "ceiling fans" or "ink pens", you'd be WRONG.
What do people buy at the gas station? If you said "gas," you'd be WRONG.
What do they buy at your site? If you said "my product" you'd be WRONG.
If you ever want to earn significant profits doing business online (or anywhere else for that matter), then you need to understand WHAT people buy.
They don't buy products. They don't buy services.
They buy HAPPINESS.
Get that into your head right now. People buy what they buy because they anticipate HAPPINESS.
It's been said, "You don't sell a lawn mower, you sell a manicured lawn."
Think about it: folks don't buy those crazy ab machines, they buy washboard abs. They buy because they anticipate results that will make then happy.
We buy toothpaste because we anticipate whiter, healthier teeth the turn people on when we smile. We buy gas because we expect it to get us from one place to the next. We buy movie tickets because we want to enjoy a night of entertainment.
We buy HAPPY.
Now, let's fast forward to YOU and YOUR BUSINESS. What are you selling? C'mon, what are you selling? You are selling RESULTS that will ultimately make people HAPPY.
You are selling the ultimate benefit that your potential customer can expect to receive from purchasing your product or service.
Sooooooooooooo -- translated into the one change you need to make to your salesletters, your ezine ads and your ecourses -- you need to focus on the HAPPINESS FROM OF USING YOUR PRODUCT OR SERVICE.
Success is NOT an Accident,
Paul
Let's make it even more personal. When they visit YOUR affiliate site, WHAT do they buy? Take a minute and think about this. Your answer is absolutely important.
What do they buy at the grocery store? If you said "groceries" then you'd be WRONG.
What do they buy at Wal-Mart? If you said "toothpaste" or "ceiling fans" or "ink pens", you'd be WRONG.
What do people buy at the gas station? If you said "gas," you'd be WRONG.
What do they buy at your site? If you said "my product" you'd be WRONG.
If you ever want to earn significant profits doing business online (or anywhere else for that matter), then you need to understand WHAT people buy.
They don't buy products. They don't buy services.
They buy HAPPINESS.
Get that into your head right now. People buy what they buy because they anticipate HAPPINESS.
It's been said, "You don't sell a lawn mower, you sell a manicured lawn."
Think about it: folks don't buy those crazy ab machines, they buy washboard abs. They buy because they anticipate results that will make then happy.
We buy toothpaste because we anticipate whiter, healthier teeth the turn people on when we smile. We buy gas because we expect it to get us from one place to the next. We buy movie tickets because we want to enjoy a night of entertainment.
We buy HAPPY.
Now, let's fast forward to YOU and YOUR BUSINESS. What are you selling? C'mon, what are you selling? You are selling RESULTS that will ultimately make people HAPPY.
You are selling the ultimate benefit that your potential customer can expect to receive from purchasing your product or service.
Sooooooooooooo -- translated into the one change you need to make to your salesletters, your ezine ads and your ecourses -- you need to focus on the HAPPINESS FROM OF USING YOUR PRODUCT OR SERVICE.
Success is NOT an Accident,
Paul