Google Adwords Copy: Tips On Improving It
- ARTICLES |
When you create an ad with Google Adwords and you have launched it, you will expect that you will get the clicks from people who are attracted by your ads. However, this may not be the real situation because people are not seeing your ads because these are buried down in the search pages of search engines.
Google has their calculation methods which will determine the quality and relevance of your ads and in comparison with your competitors ads, determine the ranking of these and also the placements in the search results pages. You can improve your ads rankings however, by improving on the qualities of the following elements.
It is observed, that your ad copies will not sell anything to your prospective customers and what it can do is only to arouse the interest of your prospects. Thus, it is important that you focus on your ad copies so you have the capabilities to entice prospective customers to make a click.
What will you do with your ad copies to arouse the interest of people? There are some elements in the ad copies that you can improve on and entice people to make a click.
By making an indirect call to action, you can have your prospective clients make that action of clicking on the ads. It doesn't have to be words like "click here" or "visit this link" because this will be against Google's forms.
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Google has their calculation methods which will determine the quality and relevance of your ads and in comparison with your competitors ads, determine the ranking of these and also the placements in the search results pages. You can improve your ads rankings however, by improving on the qualities of the following elements.
- Improve the quality score of your ads by having the relevant keywords in your ad copies. Quality score is a big factor in Google Adwords and a big factor in ranking of ads too.
- By increasing your bid you can improve your ad rankings. Placements and more sharing of your ads will be achieved if you bid higher than the competition.
- If you improve your ad copy it can have an effect on ad placements. Its relevance should be given focus because relevance and click throughs are factors for high quality score which in turn have an influence on ad placements.
- Improve your website's landing page and you will have improvements on ad placements. The relevance of your landing page to your ad copies has a big effect on ad rankings and placements.
It is observed, that your ad copies will not sell anything to your prospective customers and what it can do is only to arouse the interest of your prospects. Thus, it is important that you focus on your ad copies so you have the capabilities to entice prospective customers to make a click.
What will you do with your ad copies to arouse the interest of people? There are some elements in the ad copies that you can improve on and entice people to make a click.
- If you include the relevant keywords in the ad headlines of your advertisements you can attract attention of people seeking these. This technique can arouse their interest more and may have them make a click.
- State the value of your ad of what benefits the people can have. People seeing the benefits that you can offer will arouse their interest and will make them click on your ads.
- Use your brand name in your ad copies. People who see your ad copies can become curious and have probabilities of clicking on the ads.
By making an indirect call to action, you can have your prospective clients make that action of clicking on the ads. It doesn't have to be words like "click here" or "visit this link" because this will be against Google's forms.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!