Increase Conversion Rate and Traffic Web Analytics
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Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
You will not know the answer to any of these important questions if you do not use web analytics to track the behavior of traffic to your site,. If you don't know the answers to these questions, how will you know if you need to change your advertising sources, upgrade your products or services, or change or update the content and pages on your site. In order to know what is working and what isn't, you have to analyze your traffic.
How do you analyze traffic? The most effective way is through tracking software. Tracking software will reveal some key information about your traffic. One of these is 'bounce,' that is, when a visitor comes to one page on your site and doesn't explore further before leaving. If most of your visitors bounce right off your site, it doesn't matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there. These visitors search your site and what you have to offer.
You might discover that your bounce rate on one page of your site is extremely high, while other pages are very low. Now, not only do you know that this is happening, but you know exactly where it's happening and you can change or update that page so that it lures people to stay.
The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating no traffic whatsoever. Now you know and you can cancel that advertising subscription and save yourself some money. You may discover that you are getting a high amount of traffic from another site. Then you can choose to target similar sites for link backs in hopes of getting the same results.
Where do your visitors review your website? Are they landing on the pages you want them to? Are they signing up for your newsletter or purchasing your products? Are you attracting returning customers? Or are they just visiting your site once? It is with this statistics that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers.
This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor's activities: to boost your conversion rate as much as you can.
Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. This method helps, you stop wasting your time and money on advertising and SEO techniques that aren't drawing or maintaining traffic. It will help you concentrate and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Dania
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