Copywriting Tips: Getting to Know Your Audience
- ARTICLES |
Online copywriting is salesmanship in print, but in order to sell anything you've got to know who your audience is. To write effective copy for your website you've got to really get to know your audience, who they are, what they like, what they dislike, what their hopes and dreams are, and what they do for fun.
Taking the time to do your market research will pay off because that is the only way to determine your target market and identify the profile of your ideal customer. Once you know who your ideal customer is, you can use that information to write copy in a way that directly appeals to the needs, wants and desires of your market.
In order to be effective copywriting should be directed towards a specifically defined audience. It's almost like you want to get inside their heads and find out what they think about, what kinds of lifestyles they pursue and what their highest aspirations are so that when you write, you are speaking their language.
Tools for knowing your audience:
Quantcast.com
According to quantcast.com, these are the basic (estimated) demographics for the visitors to this website:
· 72% male
· 58% visitors between the ages of 34-49
· 87% Caucasian
· 80% have no children in the household
· 57% have income in the $30-60k range
· 58% Have no college degrees
If you sign up for an account on Quantcast you can get more information about your website visitors, which can be very useful to you in many ways including improving your copy.
Surveymonkey.com
Creating a survey is another way to learn more about your website's audience. Come up with a few questions that you want your readers to answer, but be sure to keep the survey short and to the point. Offer a small incentive or 'thank you,' gift to your readers when they have filled out the survey. If you provide a service, doing a survey is a great way to gather testimonials from your past customers. Be sure to get their permission to use their testimonials on your website first. Also ask if they agree to allow you to use their full name along with their testimonial.
Putting it all together to improve your copywriting
Gather the results from quantcast.com and from the survey and analyze them. Use the insight that you have gained to help shape the language of your offer so that you are using the same language that they use in the survey to answer your questions. This is very powerful because people love to read copy that feels like it has been written just for them with their wants and needs in mind.
It can't be emphasized enough the importance of really taking the time to get to know your audience and learning what makes them tick. If you work at creating a mutually beneficial relationship they will open up to you and share exactly what they need and what they want. Use this information to write magnetic copy that attracts your ideal customers and helps you sell more from your website.
Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.
Taking the time to do your market research will pay off because that is the only way to determine your target market and identify the profile of your ideal customer. Once you know who your ideal customer is, you can use that information to write copy in a way that directly appeals to the needs, wants and desires of your market.
In order to be effective copywriting should be directed towards a specifically defined audience. It's almost like you want to get inside their heads and find out what they think about, what kinds of lifestyles they pursue and what their highest aspirations are so that when you write, you are speaking their language.
Tools for knowing your audience:
Quantcast.com
According to quantcast.com, these are the basic (estimated) demographics for the visitors to this website:
· 72% male
· 58% visitors between the ages of 34-49
· 87% Caucasian
· 80% have no children in the household
· 57% have income in the $30-60k range
· 58% Have no college degrees
If you sign up for an account on Quantcast you can get more information about your website visitors, which can be very useful to you in many ways including improving your copy.
Surveymonkey.com
Creating a survey is another way to learn more about your website's audience. Come up with a few questions that you want your readers to answer, but be sure to keep the survey short and to the point. Offer a small incentive or 'thank you,' gift to your readers when they have filled out the survey. If you provide a service, doing a survey is a great way to gather testimonials from your past customers. Be sure to get their permission to use their testimonials on your website first. Also ask if they agree to allow you to use their full name along with their testimonial.
Putting it all together to improve your copywriting
Gather the results from quantcast.com and from the survey and analyze them. Use the insight that you have gained to help shape the language of your offer so that you are using the same language that they use in the survey to answer your questions. This is very powerful because people love to read copy that feels like it has been written just for them with their wants and needs in mind.
It can't be emphasized enough the importance of really taking the time to get to know your audience and learning what makes them tick. If you work at creating a mutually beneficial relationship they will open up to you and share exactly what they need and what they want. Use this information to write magnetic copy that attracts your ideal customers and helps you sell more from your website.
Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.