Why Use Ezines?
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Why Use Ezines?
With social networking gaining speed and recognition as a superior form of connecting with prospects, many internet marketers are neglecting the proven strength of email marketing.
An ezine, or enewsletter, helps you accomplish many marketing goals.
Here are five reasons why it makes great business sense to use an ezine:
1. It's fast. You can put together an ezine in just a few minutes and have it reach your customers almost immediately.
2. Immediate response. If you have real time analytics you can virtually watch as your subscribers open their newsletters. You can see what links they clicked on and depending on how you structure your enewsletter you may even be able to track which articles they read and how long they read them.
3. Profits. There are many ways to profit directly from an ezine. The first is of course to promote your own products and services. You can also link to affiliate products and sell advertising space in your ezine.
4. It is cost effective. Ezines cost next to nothing to produce and deliver. You will likely spend a few dollars each month for a service to maintain your subscriber list. However, you can have thousands of subscribers and spend less than a dollar a day on your entire list.
5. It works. Ezines and email marketing messages just work. There's great power in getting permission to email a prospect. When you send them valuable information your audience is more likely to buy from you. You establish many of the key buying triggers with an ezine including:
· Credibility and authority
· Likability
· Community
· Reciprocity
· Commitment and consistency
· And more...
If you're not currently using an ezine to build and grow your business, consider starting one today. Visit OPTINPROFITS to learn more about how to easily create a very powerful ezine and email marketing strategy.
To your success!
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