5 Tips to Creating Websites that Sell
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5 Tips to Creating Websites that Sell
Your business website is a combination of your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is essential to your success. You need to offer an unforgettable and impressive experience so customers return time and time again. Let's take a look at five tipss to creating a website that sells.
Tipb# 1 Make your website interactive.
Since the internet continues to grow immensely every year, you need to create a community around your business. To accomplish this you want to engage your visitors and customers. This can be accomplished in several ways. You can:
- Provide a forum
- Post surveys or polls
- Enable visitors and customers to review or rank items. For example a "How valuable was this article?" question and a scale of 1 to 5 stars or a ranking from 1-10.
- Offer a blog and inspire comments and feedback
- Host contests and sweepstakes
- Publish video and audio content as well as written content. This gives users another way to access you and your personality.
People go online for a number of reasons. They go online to research a potential purchase, to seek solutions for a problem they're having and to be entertained. If your website provides all three; products, information, and entertainment then you're in tip top shape. The good news is your content can provide both the information and the entertainment and when written well, can also inspire purchases. Here are a few ideas to provide value for your customers and prospects:
- How to articles, videos, and audio
- Tips articles, videos, and audio
- Case studies
- Workbooks and reports
- Interviews with experts
- Product reviews
It takes a visitor about 20 seconds to make a decision about whether they're going to stay on your website or click away. If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang out - the longer they stay on your site the more likely they are to make a purchase or to return again.
To make your site easy to navigate consider:
- Keeping your site simple.
- Keep your pages uniform with the same options and appearance.
- If you have a lot of content, great! Use drop down menus and organizeyour content by topic for easier access.
- Offer a search function and tools where users can search for products, services, or content topicsquickly and easily.
- Provide a way for users to easily go back to previous pages. A back key is an option however if every page has the same options and drop down menus, including the ability to quickly return to thehome page, a visitor will always be able to find what they need.
- Test your website's appearance on different browsers to make sure every visitor has a good experience.
Ever visit a website and the text was so small or the colors so incompatible that you couldn't read a word? Readability is critical to a selling website. Ensure that:
- Your colors are easy on the eyes,
- Your graphics aren't distracting
- And keep formatting like underlining, bold and italics to a minimum.
- Spacing between sentences and paragraphs is adequate
- Font size is large enough for people to read and font is easy to read,
People expect to be sold to and they're looking for it - they're wary. Instead of hitting website visitors with a hard sell, provide information, solve their problems and show them the benefits of your products or services. They'll be much more responsive and appreciative.
Once you've created your website, consider testing it and asking associates, friends and family for their opinion. Creating a website that sells requires a structured approach and a desire to create the best experience possible for your visitors
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Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk,biz