Power Copywriting - 2 Codes To Hypnotic Advertising Copy

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Want to make your sales letter so good it can 'sell ice to Eskimos'? Then read on in this article where I reveal 3 secret tactics to write advertising copy that hypnotizes your website visitors:

Secret Tactic #1: Push-Button Headlines

A great headline is half the battle won in advertising. If you have a great headline, it's a dead-on that your ad will receive some kind of positive response, even if your body copy is just above average.

Two of the best kinds of headlines are:

'How To' headlines


'Discover' headlines

'How To' headlines like 'How To Becoming A Marketing Ninja In Just 24 Hours - 100% Guaranteed!' work well because people want to know how to do things. On the Internet, people will always be hungry for more 'how to' information.

'Discover' headlines lets your prospect's imagination run wild. It's like leading them to an adventure where they will discover something new that is beneficial to them.

Secret Tactic #2: Entrancing Stories

Great storytelling is one of the secrets of top gun copywriters and winning ads. Everyone loves a good story. People empathize with the characters in a story and feel drawn in to the tale. If you can use a story to sell your product, then by all means do so.

You can also use famous stories as inspirational triggers in your copy. For example, you can relate the story of how an unknown rose to become President, and use that in your copy to inspire others if you are selling a success-related product.

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