An Internet Marketer's Two Toughest Jobs! (And What You Can Do About Them)

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If you look at the term 'Internet Marketer', you won't find the words designer, geek, technician, or even guru. The Internet Marketer's task is simply to market and sell!

Most Internet marketers I know are not experts at all. Alright, they know the basics of photoshop, how to set up a payment gateway etc but they know nothing about complex programming skills.

Why? They don't need to. They don't need to clutter their minds with useless information on C++, CGI, SQL. Most importantly, they don't need to waste their time on these activities. The investment on their time is better spent on the two activities which allow marketing and selling to happen.

Those are:

1) Forming good ideas, researching the competition, and creating the product. This is the CREATIVE process.

2) Marketing and selling your product. Driving traffic to your website, and building a large list of subscribers. This is the MARKETING AND SELLING process.

You see, a normal person will cringe at the thought of hiring a designer or a writer to build their website or help them in technical aspects. They would rather do it on their own. The consequence is that the most precious commodity, time, is wasted. And they might do as good a job as a professional. That is, unless you are a professional.

Most people I know are not expert designers, nor expert programmers. Most are amateur programmers or designers or know nothing about programming or designing. Therefore, it would be better to hire outside help to do a professional job (at low costs as well) and concentrate on the two most important activities!

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