5 Tips for Getting the Most Out of eZine Marketing
- ARTICLES |
If you are running an online business, and you've got an email subscriber list, you should consider offering a monthly ezine to your current subscribers and as a way to attract more new subscribers. An ezine provides the perfect venue for developing a relationship with your subscribers, and it's a great way to share information about your business, products and services without selling. Take a look at these five tips for getting the most out of ezine marketing and see if you can't put them to use in creating a new ezine or sprucing up your existing one.
1. Keep it concise and to the point
People have incredibly short attention spans these days, so keep the writing tight, and concise. Share valuable, actionable information that your readers can't wait to share with their network. When you've got your articles written go through and edit ruthlessly.
2. Share about yourself
Your readers want to know about you, what makes you tick, and what you are up to. Share anecdotes about your life, and your business. If you've traveled recently be sure to share photos. Be engaging and your readers will be more likely to read your ezine.
3. Make it easily shareable
Be sure to include buttons that make it one click simple to share your ezine on Twitter, Facebook, Google+ and any other social media platforms that you participate in. Also be sure to include a link to the page where new readers can subscribe. Ask your current subscribers to share your ezine with their network.
4. Stick to a schedule
Once you start sending out your ezine establish a schedule and stick with it. Your readers will come to expect your ezine, so don't be haphazard about the mailing schedule.
5. Involve your subscribers
Invite your readers to submit guest articles and include a short bio about the person along with a link to their website. This is just like having a guest author on your blog. Your readers get exposure to another voice, and since the guest author will most likely share the ezine with their audience you will pick up some new traffic as well.
Keep in mind that your ezine is not a venue for you to sell your products and services. It should be informational, entertaining and interesting to read. Of course you can talk about new projects on the horizon, news that pertains to your business or industry, and information that would be valuable to your readers, but don't make it a giant sales pitch or they'll just delete it.
As your ezine subscriber total grows, you can consider selling advertising space. Always take the time to screen the ads and check out the site that the ads will link to in order to make sure that it fits with your subscribers' preferences. Don't take too many ads, or your readers may unsubscribe.
This might even be something that you outsource to a virtual assistant. You can set up a sample issue, and then let them know the kinds of articles you want, and they can put it together for you each month. It's a great time saver for you and an ezine can be an asset that will generate traffic and eventually income for you down the road.
Email marketing is a cost effective way to market to your audience. For more tips and strategies for growing your online business visit, http://mcreasite.com/blog today.
1. Keep it concise and to the point
People have incredibly short attention spans these days, so keep the writing tight, and concise. Share valuable, actionable information that your readers can't wait to share with their network. When you've got your articles written go through and edit ruthlessly.
2. Share about yourself
Your readers want to know about you, what makes you tick, and what you are up to. Share anecdotes about your life, and your business. If you've traveled recently be sure to share photos. Be engaging and your readers will be more likely to read your ezine.
3. Make it easily shareable
Be sure to include buttons that make it one click simple to share your ezine on Twitter, Facebook, Google+ and any other social media platforms that you participate in. Also be sure to include a link to the page where new readers can subscribe. Ask your current subscribers to share your ezine with their network.
4. Stick to a schedule
Once you start sending out your ezine establish a schedule and stick with it. Your readers will come to expect your ezine, so don't be haphazard about the mailing schedule.
5. Involve your subscribers
Invite your readers to submit guest articles and include a short bio about the person along with a link to their website. This is just like having a guest author on your blog. Your readers get exposure to another voice, and since the guest author will most likely share the ezine with their audience you will pick up some new traffic as well.
Keep in mind that your ezine is not a venue for you to sell your products and services. It should be informational, entertaining and interesting to read. Of course you can talk about new projects on the horizon, news that pertains to your business or industry, and information that would be valuable to your readers, but don't make it a giant sales pitch or they'll just delete it.
As your ezine subscriber total grows, you can consider selling advertising space. Always take the time to screen the ads and check out the site that the ads will link to in order to make sure that it fits with your subscribers' preferences. Don't take too many ads, or your readers may unsubscribe.
This might even be something that you outsource to a virtual assistant. You can set up a sample issue, and then let them know the kinds of articles you want, and they can put it together for you each month. It's a great time saver for you and an ezine can be an asset that will generate traffic and eventually income for you down the road.
Email marketing is a cost effective way to market to your audience. For more tips and strategies for growing your online business visit, http://mcreasite.com/blog today.