AdWords Success - 4 Top Tips For Getting Ultra Targeted Visitors From Pay Per Click Advertising
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Do a search on the product and see what AdWords that your competitors are using. If you are a smaller company with a smaller budget you don't necessarily have the time or resources that your larger competitors do in choosing and bidding on AdWords.
By researching your competitors you will see not only what AdWords that they are using but also what they are not using. This can allow you to choose an AdWords that is still relevant to your product content but that has less competition.
Be clever about choosing keywords is a great AdWords tip. Perhaps you should choose a keyword that is commonly misspelled. Add two words together to come up with one word like cheap tickets. Use well-known abbreviations and symbols in place of words whenever possible as this gives you more room to advertise.
You will not know what works instantly. One of the most effective AdWords tips is to experiment. You will not know what works if you have nothing to compare it to. Try a variety of AdWords and variations and track your results. What works best for you may not be what works best for others.
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