Exploring Mobile Advertising Options for Local Business
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This is an exciting time for the mobile marketing channel. There are so many opportunities for local business to capitalize on the growing popularity of mobile devices to keep current customers coming back, attract new customers and boost business.
If you are new to the mobile marketing landscape, this article will share some possibilities for you to explore if you are thinking about jumping in and trying mobile ads for your local business.
Geo-location
Simply put, geo-location is technology that knows where your customers are, and when they are within range of your business can serve them specific ads.
Social media platforms such as FourSquare use geolocation technology. When your customers, who are on foursquare, come in to your location and check in, you can offer them appropriate special offers.
SMS/Text Messaging
With SMS/Text message advertising, you work with a service provider who sets you up with a short code that your customers and visitors will text in and get added to your push notification list. You can send SMS messages to remind customers about appointments, tell them about special sales and other events.
Advertising in mobile apps
You can sign up with a mobile ad agency and purchase banner advertising that appears on mobile apps. Mobile users spend a lot of time using apps on their mobile devices. While they are checking their stocks, playing, 'Angry Birds,' or checking the weather forecast on their favorite mobile app, your ad banner will appear either at the top or the bottom of the screen.
WAP (Wireless Application Protocol)
Amazingly enough, not everyone is using a smart phone these days. There are some people who still use the old-style flip phones that don't have web access. Most of these phones, however, do have SMS text capabilities. They can receive your SMS notifications, so don't leave them out of your mobile advertising plans. Make sure that your mobile content is viewable by customers with WAP mobile phones as well.
Integrate across all platforms: social, mobile, email, video, and print
It's important to integrate your mobile marketing efforts with all other aspects of your marketing plan. For example, you could invite current customers to sign up for your mobile opt-in list in your newsletter, or by posting flyers in your location. Offering mobile coupons for people who visit your store by having them scan a QR code which takes them to a mobile landing page where they can collect their coupon code. On your website, invite visitors to opt-in with their mobile number to your SMS/Text messaging list. There are lots of creative ways to engage your visitors and let them know that you are stepping in to the mobile space. Ask for their suggestion about what they would like to see, and how they use their mobile devices to help them save time and money.
There are so many options for mobile advertising for local businesses that want to attract new customers and keep their current clientele coming back again and again.
To learn more about getting started in the mobile marketing space, or even to get your own mobile app for your local business visit http://googleupdatesexplained.com/ today.
If you are new to the mobile marketing landscape, this article will share some possibilities for you to explore if you are thinking about jumping in and trying mobile ads for your local business.
Geo-location
Simply put, geo-location is technology that knows where your customers are, and when they are within range of your business can serve them specific ads.
Social media platforms such as FourSquare use geolocation technology. When your customers, who are on foursquare, come in to your location and check in, you can offer them appropriate special offers.
SMS/Text Messaging
With SMS/Text message advertising, you work with a service provider who sets you up with a short code that your customers and visitors will text in and get added to your push notification list. You can send SMS messages to remind customers about appointments, tell them about special sales and other events.
Advertising in mobile apps
You can sign up with a mobile ad agency and purchase banner advertising that appears on mobile apps. Mobile users spend a lot of time using apps on their mobile devices. While they are checking their stocks, playing, 'Angry Birds,' or checking the weather forecast on their favorite mobile app, your ad banner will appear either at the top or the bottom of the screen.
WAP (Wireless Application Protocol)
Amazingly enough, not everyone is using a smart phone these days. There are some people who still use the old-style flip phones that don't have web access. Most of these phones, however, do have SMS text capabilities. They can receive your SMS notifications, so don't leave them out of your mobile advertising plans. Make sure that your mobile content is viewable by customers with WAP mobile phones as well.
Integrate across all platforms: social, mobile, email, video, and print
It's important to integrate your mobile marketing efforts with all other aspects of your marketing plan. For example, you could invite current customers to sign up for your mobile opt-in list in your newsletter, or by posting flyers in your location. Offering mobile coupons for people who visit your store by having them scan a QR code which takes them to a mobile landing page where they can collect their coupon code. On your website, invite visitors to opt-in with their mobile number to your SMS/Text messaging list. There are lots of creative ways to engage your visitors and let them know that you are stepping in to the mobile space. Ask for their suggestion about what they would like to see, and how they use their mobile devices to help them save time and money.
There are so many options for mobile advertising for local businesses that want to attract new customers and keep their current clientele coming back again and again.
To learn more about getting started in the mobile marketing space, or even to get your own mobile app for your local business visit http://googleupdatesexplained.com/ today.