Article Marketing - 2 Elements Of A High Quality Article
- ARTICLES |
Do you know the elements of a high quality article? Alot of people online think they do, but in all reality, they just seem to put out articles for the sole benefit of promoting their website. Internet users today are very smart and know a good article from a bad one. And this will be the determining factor when considering whether or not they will click through to your website and buying from you.
Who wants to buy from someone who has low rate information? This should just make sense to you. If you want to know how to write a high quality article, then today's lesson is just for you. I'm going to share with you some of the elements of a high quality article that you can use to make your article stand out, and get you exposure. Here's the first element:
1) Detailed instructions
Instead of telling people what to do, show them "how" to do it instead. This is something that is prevalent when it comes to Youtube marketing, but you can also do it via your website content. If you want to show people the difference between web traffic before 1 strategy and web traffic after the strategy... it's best to show the difference in the form of a graph.
Instead of just telling someone that you got 100 visitors or whatever to your site due to this one technique, show them what you did, and how you did it to achieve the great results. This is especially true when dealing with beginners. They need all the help they can get. So by showing them what to do, you'll leave a great impression on your audience, and they will more than likely return to your site for further information.
Here's another element of a high quality article.
2) Your resource box
This is where you get to position yourself as an expert in your niche. Instead of making your resource box sound too salesman-like... make it look like an endorsement. So instead of leading your resource box with, "Discover the infamous secrets of profiting madly on the web"... lead with something like, "{Your name} has been practicing direct response marketing for the past 5 years and has a free book on how to make your offline business successful..." Catch my drift?
Even though most marketers say that people don't care about you when it comes to your resource box, I think it's important to make your resource box sound credible when it comes to pitching your website address to your readers. A resource box is exactly what it sounds like: an area that consists of a resource.
I personally like to brand my image in my resource box, and I find that it has no difference on my traffic as opposed to the other, more aggressive approach.
If you want to make a high quality article, keep these 2 elements in mind. Be sure to make your resource box sound credible, as it will get their mindset ready for something "good" when they click through to your website. If you can write a good resource box that makes you sound like an expert... people will view you as one, and you will get alot of traffic and sales because of it.
Good luck with using article marketing in your business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Free Internet Marketing Book.
Who wants to buy from someone who has low rate information? This should just make sense to you. If you want to know how to write a high quality article, then today's lesson is just for you. I'm going to share with you some of the elements of a high quality article that you can use to make your article stand out, and get you exposure. Here's the first element:
1) Detailed instructions
Instead of telling people what to do, show them "how" to do it instead. This is something that is prevalent when it comes to Youtube marketing, but you can also do it via your website content. If you want to show people the difference between web traffic before 1 strategy and web traffic after the strategy... it's best to show the difference in the form of a graph.
Instead of just telling someone that you got 100 visitors or whatever to your site due to this one technique, show them what you did, and how you did it to achieve the great results. This is especially true when dealing with beginners. They need all the help they can get. So by showing them what to do, you'll leave a great impression on your audience, and they will more than likely return to your site for further information.
Here's another element of a high quality article.
2) Your resource box
This is where you get to position yourself as an expert in your niche. Instead of making your resource box sound too salesman-like... make it look like an endorsement. So instead of leading your resource box with, "Discover the infamous secrets of profiting madly on the web"... lead with something like, "{Your name} has been practicing direct response marketing for the past 5 years and has a free book on how to make your offline business successful..." Catch my drift?
Even though most marketers say that people don't care about you when it comes to your resource box, I think it's important to make your resource box sound credible when it comes to pitching your website address to your readers. A resource box is exactly what it sounds like: an area that consists of a resource.
I personally like to brand my image in my resource box, and I find that it has no difference on my traffic as opposed to the other, more aggressive approach.
If you want to make a high quality article, keep these 2 elements in mind. Be sure to make your resource box sound credible, as it will get their mindset ready for something "good" when they click through to your website. If you can write a good resource box that makes you sound like an expert... people will view you as one, and you will get alot of traffic and sales because of it.
Good luck with using article marketing in your business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Free Internet Marketing Book.