Top Solo Ad Tips
- ARTICLES |
Solo ads are great for making sales but they are also a fantastic tool for generating leads and building your list. And doesn’t matter if you’re a network marketer or affiliate marketer your use of solo ads will significantly increase your list building effort.
A key benefit of solo ads is that they help marketers develop and increase their leads. And as you know a having a large and responsive list is crucial for Internet marketers. Why? You can build a relationship and you can share offers for products and services like networking marketing and affiliate products offers. In other words, for online marketing having a list can create a tremendous amount of leverage for your business.
If you're a newbie to online marketing, you probably have a small list or don't have one at all. But don't get stressed or frustrated. If you don't have a list of your own yet, you can email someone else's list. A solo ad allows you to do this. You can pay someone to share your offer (affiliate product, business opportunity, etc.) with a list of buyers and potential customers that they have already acquired.
What are Solo Ads?
Solo Ad is when you (generally) pay someone to mail THEIR email list, on your behalf, with a recommendation and link to your free optin offer squeeze page.
Solo ad providers will often run 3-5 offers in one email to their list. This is to let people who have a small budget get their offer promoted. However, when your offer is combined with 2-4 other offers, it significantly affects your conversion rate. Solo ads ensure that your offer is the only one people will see, which is significantly better than if your offer was grouped with others.
Below I listed several solo ad tips to help you with your marketing campaign and build an extremely responsive email list:
1. Use With Relevant Providers for Your Solo Ads - There are an endless list of solo ad providers online. You need to find providers that are related to your specific niche so you can target the appropriate audience. Lets say you're targeting people intersted in skin care products, you're not going to run an ad with a provider whose list is mostly made up of clients interested golfing accessories. But, if you are marketing an affiliate product that would be good for golf enthusiats, then you may want to target a list made up of golf enthusiats. You need a niche-specific solo ad provider and this critical to your success..
2. Use a Great Ad Copy - It's critical that you write a powerful and enticing offer that people will want to click on and buy. Great copy writing can create amazing results for your offer. You need to create ad copy that informs people what they will get and how they will benefit by reviewing your ad and clicking the links in your ad. The most vital element of your solo ad is the subject (but keep mind that having great copy in the actual body of your solo ad is important also) without a good subject line, people won't click your ad to even get to the actual body of the ad.
3. Contact The Provider Before Ordering A Solo Ad - Before you run a solo ad,always contact the provider just to see how fast contact you. If I don't get any response, don't run an ad with that specific provider because their customers is pitiful. You should only give your money to someone who is responsive and makes an effort to get back to you if you contact them. Also by contacting the provider allows you ask them if there are other people running similar offers, and how responsive is their list to the kind of offers that look like yours.
4. Monetize Your List - Since you're paying for running the ad, it's important that you monetize all the leads that you get from the ad. After your initial offer and follow up, promote 2-3 other affiliate offers to those leads. Remember that just because you email someone else's you going to get instant results and that people buy or join. If you're running a good ad with good copy with a relevant provider, you will get results. Many times, the profits from follow up' offers more than pay for the actual ad.
5. Don't Forget to Capture All The Leads - When people click through your ads do not send them to a page that doesn't allow you to capture their email info. By doing this it you won't be able y to follow up and build your list. Make sure to open an Aweber or other autorepsonder account and integrate with your capture page so you can capture, store and own all your leads. Not doing this erase all your efforts..
6. Ensure to Test Track Your Stats - Don't go crazy and invest an outrageous amount of cash on a solo ad without knowing if it even converts well. First, run a small solo ad and track your stats so you know if it's a good provider to run with. After, you see the results and determine provider is worth running solo ads, then, should you can run bigger ads with them.
Using the above strategy with your solo ads, you can significantly increase your leads. But remember to keep on doing other marketing tactics such as blogging, using social media, creating videos and articles. But since solo ads are more of a ‘set-it-and-forget-it' form of marketing, it should not take up any of your time so you'll still be able to do those other forms of marketing. Keep these tips in mind the next time you run an ad and you'll get great results.
You can great information on solo ads through f Solo Ad Revolution which is really helpful. And also reviewt a breakdown of a Solo Ad/Ad Swap mailing.
A key benefit of solo ads is that they help marketers develop and increase their leads. And as you know a having a large and responsive list is crucial for Internet marketers. Why? You can build a relationship and you can share offers for products and services like networking marketing and affiliate products offers. In other words, for online marketing having a list can create a tremendous amount of leverage for your business.
If you're a newbie to online marketing, you probably have a small list or don't have one at all. But don't get stressed or frustrated. If you don't have a list of your own yet, you can email someone else's list. A solo ad allows you to do this. You can pay someone to share your offer (affiliate product, business opportunity, etc.) with a list of buyers and potential customers that they have already acquired.
What are Solo Ads?
Solo Ad is when you (generally) pay someone to mail THEIR email list, on your behalf, with a recommendation and link to your free optin offer squeeze page.
Solo ad providers will often run 3-5 offers in one email to their list. This is to let people who have a small budget get their offer promoted. However, when your offer is combined with 2-4 other offers, it significantly affects your conversion rate. Solo ads ensure that your offer is the only one people will see, which is significantly better than if your offer was grouped with others.
Below I listed several solo ad tips to help you with your marketing campaign and build an extremely responsive email list:
1. Use With Relevant Providers for Your Solo Ads - There are an endless list of solo ad providers online. You need to find providers that are related to your specific niche so you can target the appropriate audience. Lets say you're targeting people intersted in skin care products, you're not going to run an ad with a provider whose list is mostly made up of clients interested golfing accessories. But, if you are marketing an affiliate product that would be good for golf enthusiats, then you may want to target a list made up of golf enthusiats. You need a niche-specific solo ad provider and this critical to your success..
2. Use a Great Ad Copy - It's critical that you write a powerful and enticing offer that people will want to click on and buy. Great copy writing can create amazing results for your offer. You need to create ad copy that informs people what they will get and how they will benefit by reviewing your ad and clicking the links in your ad. The most vital element of your solo ad is the subject (but keep mind that having great copy in the actual body of your solo ad is important also) without a good subject line, people won't click your ad to even get to the actual body of the ad.
3. Contact The Provider Before Ordering A Solo Ad - Before you run a solo ad,always contact the provider just to see how fast contact you. If I don't get any response, don't run an ad with that specific provider because their customers is pitiful. You should only give your money to someone who is responsive and makes an effort to get back to you if you contact them. Also by contacting the provider allows you ask them if there are other people running similar offers, and how responsive is their list to the kind of offers that look like yours.
4. Monetize Your List - Since you're paying for running the ad, it's important that you monetize all the leads that you get from the ad. After your initial offer and follow up, promote 2-3 other affiliate offers to those leads. Remember that just because you email someone else's you going to get instant results and that people buy or join. If you're running a good ad with good copy with a relevant provider, you will get results. Many times, the profits from follow up' offers more than pay for the actual ad.
5. Don't Forget to Capture All The Leads - When people click through your ads do not send them to a page that doesn't allow you to capture their email info. By doing this it you won't be able y to follow up and build your list. Make sure to open an Aweber or other autorepsonder account and integrate with your capture page so you can capture, store and own all your leads. Not doing this erase all your efforts..
6. Ensure to Test Track Your Stats - Don't go crazy and invest an outrageous amount of cash on a solo ad without knowing if it even converts well. First, run a small solo ad and track your stats so you know if it's a good provider to run with. After, you see the results and determine provider is worth running solo ads, then, should you can run bigger ads with them.
Using the above strategy with your solo ads, you can significantly increase your leads. But remember to keep on doing other marketing tactics such as blogging, using social media, creating videos and articles. But since solo ads are more of a ‘set-it-and-forget-it' form of marketing, it should not take up any of your time so you'll still be able to do those other forms of marketing. Keep these tips in mind the next time you run an ad and you'll get great results.
You can great information on solo ads through f Solo Ad Revolution which is really helpful. And also reviewt a breakdown of a Solo Ad/Ad Swap mailing.