Info Product Marketing Tips - How and Where to Sell Your Info Products
- ARTICLES |
Creating an info product is only one element of the process. To make that information product successful and profitable it's crucial to find the best distribution options.
Here are a few options to look at:
Clickbank. Clickbank has grown to be the number one largest retailer of digital products. As a publisher they offer all of the tools you need to both collect payment for purchased product, they offer digital delivery too. This means a one stop shopping experience for customers and for you. Clickbank offers many extras including a team of affiliates to sell your information product for you, and autoresponders to facilitate your marketing efforts, customer relationship management features including subscription management.
As any internet based business owner knows, statistics and tracking data are invaluable. Clickbank also offers as part of their service, data and statistics so you can tell where your customers are coming from, affiliate sales, and click throughs. Additionally, business owners only need one account and can sell as many as 500 different information products.
eBay. eBay works as another good way to sell your information products.
Like Clickbank it offers one stop payment and distribution features. To get started as an eBay seller all you have to do is set up a seller account. They offer a step by step wizard to walk you thorugh the process and eBay has a comprehensive support system with tutorials and readily available customer service if you have any questions. What eBay doesn't offer are any marketing tools however the inexpensive service may be well worth finding alternative marketing tools elsewhere.
Shopping Cart Solutions. There are a number of shopping cart solutions or business toolkit solutions which offer A-Z information product marketing, payment, and distribution features. OneShoppingCart is only one of many solutions that integrate seamlessly into your existing website and make selling an information product painless.
When comparing information product options consider:
Affiliate management is also a valuable feature if you're considering employing a team of commission based sales people.
Price of course is also important. It helps to find a system that offers tiers of service so you can grow with the service as you grow. Both ClickBank and eBay do not require this level of support because they take a percentage of your sales rather than charge a monthly fee.
Find out if you need a separate merchant gateway. In order to accept credit cards many services require a separate merchant account or gateway - someone to be the middleman between you and the credit card processor. PayPal is an option that doesn't require a separate merchant account and most shopping cart solutions, ClickBank, and eBay all integrate well with PayPal.
Information marketing is a great business format and there are countless options to help facilitate and streamline your business. Discover your options and find the one that best that suits all of your needs.
Here are a few options to look at:
Clickbank. Clickbank has grown to be the number one largest retailer of digital products. As a publisher they offer all of the tools you need to both collect payment for purchased product, they offer digital delivery too. This means a one stop shopping experience for customers and for you. Clickbank offers many extras including a team of affiliates to sell your information product for you, and autoresponders to facilitate your marketing efforts, customer relationship management features including subscription management.
As any internet based business owner knows, statistics and tracking data are invaluable. Clickbank also offers as part of their service, data and statistics so you can tell where your customers are coming from, affiliate sales, and click throughs. Additionally, business owners only need one account and can sell as many as 500 different information products.
eBay. eBay works as another good way to sell your information products.
Like Clickbank it offers one stop payment and distribution features. To get started as an eBay seller all you have to do is set up a seller account. They offer a step by step wizard to walk you thorugh the process and eBay has a comprehensive support system with tutorials and readily available customer service if you have any questions. What eBay doesn't offer are any marketing tools however the inexpensive service may be well worth finding alternative marketing tools elsewhere.
Shopping Cart Solutions. There are a number of shopping cart solutions or business toolkit solutions which offer A-Z information product marketing, payment, and distribution features. OneShoppingCart is only one of many solutions that integrate seamlessly into your existing website and make selling an information product painless.
When comparing information product options consider:
- Whether they integrate well with your website. Ideally all you will have to add to your website is a "Buy Now" button. Some services like Clickbank require thank you pages while other shopping cart solutions will simply send an autoresponder thank you for your purchase type message.
- Whether they offer all of the features you need to marketing, sell, and distribute your product. Many products are shopping cart solutions only. They don't have digital deliver features or cross selling and upselling options.
- Whether they have the customer support that you require. Ask any retailer what it means when their point of sale system goes down and you'll hear horror stories about lost sales and angry customers.
Affiliate management is also a valuable feature if you're considering employing a team of commission based sales people.
Price of course is also important. It helps to find a system that offers tiers of service so you can grow with the service as you grow. Both ClickBank and eBay do not require this level of support because they take a percentage of your sales rather than charge a monthly fee.
Find out if you need a separate merchant gateway. In order to accept credit cards many services require a separate merchant account or gateway - someone to be the middleman between you and the credit card processor. PayPal is an option that doesn't require a separate merchant account and most shopping cart solutions, ClickBank, and eBay all integrate well with PayPal.
Information marketing is a great business format and there are countless options to help facilitate and streamline your business. Discover your options and find the one that best that suits all of your needs.