With a few clicks of the mouse, any old Jack or Jill can have a full blown course, a year's worth of blog/social media posts, an email series about the course, etc. all ready to be polished a bit within minutes and then sold.
There's going to be a huge influx of new books and courses for sale all based on AI.
Why would Joe beginner buy your course instead of the cheaper AI version? And AI content is going to be the new norm and real stuff written by humans will be the exception.
It seems that it's time, if you haven't done so, to become known as a helpful expert. In other words, have less content that may be hard to tell from the AI version and more personal help through chats, coaching, social media groups, etc.
Another thing is to think about the things AI can't do (yet) such as speaking, presentations, network events (even for digital infoproducts), masterminds, etc.
Some talk about its danger like it's going to go War Games, shall we play a game, type scenario. Maybe so but I don't think that's an immediate threat.
So it probably won't kills us by taking over our nuclear arsenal but it most surely will if we are a digital marketer that doesn't start moving to make some changes today.
My thoughts of the day (which may change later since AI is such a fast moving target.)