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AI vs. course/content creators

by Mark Singletary
12 replies
I didn't see a thread discussing this but if it has been elsewhere, let me know.

With a few clicks of the mouse, any old Jack or Jill can have a full blown course, a year's worth of blog/social media posts, an email series about the course, etc. all ready to be polished a bit within minutes and then sold.

There's going to be a huge influx of new books and courses for sale all based on AI.

Why would Joe beginner buy your course instead of the cheaper AI version? And AI content is going to be the new norm and real stuff written by humans will be the exception.

It seems that it's time, if you haven't done so, to become known as a helpful expert. In other words, have less content that may be hard to tell from the AI version and more personal help through chats, coaching, social media groups, etc.

Another thing is to think about the things AI can't do (yet) such as speaking, presentations, network events (even for digital infoproducts), masterminds, etc.

Some talk about its danger like it's going to go War Games, shall we play a game, type scenario. Maybe so but I don't think that's an immediate threat.

So it probably won't kills us by taking over our nuclear arsenal but it most surely will if we are a digital marketer that doesn't start moving to make some changes today.

My thoughts of the day (which may change later since AI is such a fast moving target.)
Yours?

Mark
#course or content #creators
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  • Profile picture of the author Kay King
    We have not seen her on the forum for a while, but Erica Stone (Sojourner) has already launched a new AI 'speed blogging' course. Her products are always high quality with full support - and this one focuses on LEARNING to use AI in way that looks like it isn't AI.


    Point is - it's not just those trying to capitalize on a new craze - respected marketers are getting in on the AI movement.



    I've seen at least half a dozen products/trainings advertised just recently that are focused on using AI. It's selling shovels to miners and it will make money.


    A blurb in news this past week is about the fact that most of us do not delete photos and info and emails....ever. I've always thought the biggest error in the WWW was that there is not an end date on untended sites. Too bad some smart programmer didn't say "let's build in a function that will decimate any site that has been untended/unchanged/updated in the past 5 years"
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  • Profile picture of the author Frank Donovan
    Originally Posted by Mark Singletary View Post

    With a few clicks of the mouse, any old Jack or Jill can have a full blown course, a year's worth of blog/social media posts, an email series about the course, etc. all ready to be polished a bit within minutes and then sold.
    There's going to be a huge influx of new books and courses for sale all based on AI.
    The thing is, it's always been pretty easy to put together a generic product or course using PLR, for example. And finding an existing product to promote has never been exactly difficult.

    But most wannabe marketers never even get that far. And many of those who do, fall down on the actual marketing. It takes skill, practice, time and/or funding to successfully identify a market, promote a course or build a following.

    I don't think a rash of cookie-cutter AI products, if it happens, is likely to pose a threat to anyone who's serious about marketing.
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  • Profile picture of the author DABK
    I am with Frank on this one.


    You do make more money if you sell your own product. But it's been easy to sell something for a long time. Still, there are tons of threads on this forum that start like this: I've been doing internet marketing for 5 years and only made $100.


    It takes skill, consistency, resilience and patience. Many of those who are making money now will find a way to use AI to make even more money (or make the same with less effort). Some who do not will do so too. Most people will not.


    I mean, when you could rank a page with 5 articles on EzineArticles and such, there were ton of people who could not rank a thing, let alone make a sale.


    Back then, 5 or 6 articles got me 600 visitors a month for the keyword ab machine alone. Obviously, I wrote more articles.



    I had people from marketing forum asking me how to rank. I told them, step-by-step, they said they did exactly what I told them. Some did not rank; some did but a few weeks later, they were not or changed, started to promote / sell something else or were too tired or sick or disappointed.
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  • Profile picture of the author Kay King
    I mean, when you could rank a page with 5 articles on EzineArticles and such, there were ton of people who could not rank a thing, let alone make a sale.

    I remember those days! And when 5 articles would get you ranked - people were saying they were doing only 2-3 articles on a new site.


    When I posted here many years ago that i never launched a new site without at least 30-50 pages of content...that was 'shocking'. I was told I was working too hard, etc - by those trying to do as little as possible.
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    • Profile picture of the author DABK
      First site I ever launched had 57 pages. Fitness equipment. Had a couple of people contacting me asking if I would promote their products. Just because the size of the site.


      And, yes, people were thinking I was overdoing it.


      Originally Posted by Kay King View Post

      I remember those days! And when 5 articles would get you ranked - people were saying they were doing only 2-3 articles on a new site.


      When I posted here many years ago that i never launched a new site without at least 30-50 pages of content...that was 'shocking'. I was told I was working too hard, etc - by those trying to do as little as possible.
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  • Profile picture of the author Paul Hancox
    Next up, a chatbot that sleeps with your wife so you don't have to.
    AI can help with producing generic content that answers a lot of search queries, but that's not what makes people stick around, want to hear more from you, become fans, and buy from you.
    It's always been about making what you have to offer different, or at least distinctive. It was the same when third-world writers would churn out 100 articles for you at $1 a piece, and it's still the same now that AI can spin out 1000 articles for $0.
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    • Profile picture of the author artoadlike
      I agree, generic content barely catches anyones attention. When did anyone see a boring by the books ad and go "yeah Im gonna buy that", I believe you still need a human to spice things up, but you can still definitely use the AI to write some base text for you to spice up.
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      • Profile picture of the author savidge4
        Originally Posted by artoadlike View Post

        but you can still definitely use the AI to write some base text for you to spice up.
        But the question is Why? Why would you subject yourself to having to fact check what AI has written and THEN go in and flower it up? why not just write the dang thing?
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  • Profile picture of the author savidge4
    Originally Posted by Mark Singletary View Post

    Why would Joe beginner buy your course instead of the cheaper AI version? And AI content is going to be the new norm and real stuff written by humans will be the exception.
    Why? oh the hours I could spend on this topic. There is a huge WHY... and that is "Experience" anyone an everyone can goto BART or OpenGP and do as you say and pump out the content. but has and will the content actual have or will it produce the desired end result?

    Ever heard of "Ghosting"? look that one up in reference to an AI term. This is not a minor issue this is rather huge actually... Ghosting or untruths if you will plague AI. Closed sets of data like math or the like tend to not have these issues, though I am finding scientific papers that colleagues are now pointing this stuff out - meaning the outcome is a false negative of sorts. In regards to text type AI results... oooo its ugly.

    We have started labeling our content as "Human Created" If I were to create a course... for sure damn skippy I would be very clear that it was human created based on experience in said topic -

    Which leads to an interesting concept... that of pricing... made up in 20 minutes OR the value added of sharing experience in your own words.

    Pricing of AI created content WILL BE cheap.. not because it its fast to create, but because the value of the person selling it is next to nothing. Liken this idea to AI 1.0 aka out sourcing - just doesnt have the same value as a non outsourced experience in the topic writer might be able to get.
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  • Profile picture of the author Kay King
    Ghosting or untruths if you will plague AI.
    My personal favorite so far is the fellow who was impressed with the scholarly article on some philosophical issue....the AI even recommended 5 titles/authors as 'factual references'.

    Then he looked up those five books and found they don't exist....the AI program made up titles/authors to 'fill out' the paper he asked it to write.

    We know there are countless sites online where wrong info is repeated as fact by those who don't bother to verify. AI is like that but on a whole new level.
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  • Profile picture of the author paulasuarez01
    Being a digital marketing specialist I don't this AI is a threat to digital marketers, in fact my organization uses AI content. Why don't people talk about Google's algorithm, Google made a strict monitoring in which they can easily identify AI content and plagiarism.
    People say that AI is a threat to human employment as it can take away the jobs of several roles. But what I personally say is that humans and AI along can make magic AI won't be able to take away jobs completely as it lacks originality, why would you prefer scripted content when you can get original interactive content that can be read by anyone without much technical terminology involved?
    I personally observed organizations preferring human content rather than AI. So, AI is just a competition to people and we can only survive this tough situation by upgrading ourselves to the core.
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  • Profile picture of the author paulasuarez01
    Being a digital marketing specialist I don't think AI is a threat to digital marketers, in fact, my organization uses AI content. Why don't people talk about Google's algorithm, Google made a strict monitoring in which they can easily identify AI content and plagiarism.
    People say that AI is a threat to human employment as it can take away the jobs of several roles. But what I personally say is that humans and AI along can make magic AI won't be able to take away jobs completely as it lacks originality, why would you prefer scripted content when you can get original interactive content that can be read by anyone without much technical terminology involved?
    I personally observed organizations preferring human content rather than AI. So, AI is just a competition to people and we can only survive this tough situation by upgrading ourselves to the core.
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    • Profile picture of the author DABK
      There's a subset of internet marketers who think you need to be constantly putting out content (usually, they mean articles/posts) of a particular number of words. It used to be 300, then it got to 500, now some say it must be 2000 words. Those people do not think the content has to be anything but grammatically correct and pass copyscape and other plagiarism checkers. They are, last I heard, paying 1 penny a word... or less. So 2000 word article for $20 or less.


      They might just as well ask chat to come up with one. And I'm sure they do.


      That's the largest group I can think of, but I'm sure there are others with different reasons who will save a dollar to lose five via chatbot-written articles.


      Originally Posted by paulasuarez01 View Post

      Being a digital marketing specialist I don't think AI is a threat to digital marketers, in fact, my organization uses AI content. Why don't people talk about Google's algorithm, Google made a strict monitoring in which they can easily identify AI content and plagiarism.
      People say that AI is a threat to human employment as it can take away the jobs of several roles. But what I personally say is that humans and AI along can make magic AI won't be able to take away jobs completely as it lacks originality, why would you prefer scripted content when you can get original interactive content that can be read by anyone without much technical terminology involved?
      I personally observed organizations preferring human content rather than AI. So, AI is just a competition to people and we can only survive this tough situation by upgrading ourselves to the core.
      {{ DiscussionBoard.errors[11758242].message }}
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