Google Adding Ads to AI?

why do you think this will be different than the traditional ads placement? before you had them on top of your searches as promoted. now you get them into your responses.

nothing new here.

I think that:

Google makes its money from

ADVERTISEMENTS

You will probably see ads related to your recent
searches that have been paid for by people who
run ads.

If you don't like it, use another search engine.

Moaning on how Google conducts its business
is futile since they don't care what people think.

They just want you to click on those ads.

Yes, Google is now embedding ads directly within its AI Overviews, which shifts some organic traffic but provides us with highly targeted visibility.

As a marketer running Google Ads for makers laminate brand, I'm doubling down on Performance Max campaigns to ensure our products appear right inside the AI's response when someone searches for "best kitchen laminates."

"the best company" is usually just the company that worked the most on their SEO and presence, so its effectively the same thing just streamlined

It was inevitable, but putting ad spend over organic merit will definitely hurt user trust in AI search results.

I do not like the idea of the search engine becoming fully AI integrated but we will see how this plays out

Google was always going to monetize AI search sooner or later. The real challenge is making sure sponsored results don't reduce the quality and trust of AI answers. Users still want the most relevant information, not just the highest bidder.

It's kind of expected, since ads are Google's main business. I don't think ads in AI responses are a problem by themselves, but the concern is what you said, results should still be based on relevance and quality, not who pays more. If it stays clearly separated from the actual answer, it might be fine. But if ads start influencing recommendations, that's where it becomes an issue.

As a brand, Googil started out fowcussin' on how yr curious eyeballs could access the object of yr curiosity in but secs.

Now we gaht splashbacks.

They need more money to offset the huuuuuuge AI costs.

It was kind of expected, but this is where it gets tricky.
If ads start shaping the best answer instead of just sitting beside it, people will stop trusting the results pretty quickly
Monetization is fine, just hope it doesn't turn into a pay to win search experience

Honestly wouldn't be shocked if the subscription model fails for AI engines as competition is growing. These AI engines soon start showing ad-based results down the line. Google basically runs on sponsored results already, so it feels like only a matter of time

I think ads in AI results are inevitable because that's Google's business model, but the real challenge is preserving user trust.

Search ads work because users expect sponsored results. AI is different because people expect a direct, trustworthy answer. If sponsored recommendations aren't clearly labeled or aren't relevant to the user's intent, confidence in AI responses could decline quickly.

From a business perspective, companies will also need to rethink optimization. It won't just be about ranking organically or running PPC campaigns anymore. Brands will need strong content, authority, structured data, and a genuine reputation so they're recommended naturally, while paid placements become an additional channel rather than the only strategy.

It'll be interesting to see how Google balances monetization with maintaining the quality and credibility of AI-generated answers.

AI can have ads, but the best and most relevant answer should always come first. Transparency is important. Thank"s