How to make good Marketing Video ?

by Patsu
35 replies
How to make good marketing video ?

Currently my video structure is
  • WHY = Why we do this (we want to help people with this product)
  • WHAT = What are the products (where these are manufactured and with what standards)
  • HOW = How product works (explaining how product works)
Does Brand videos have different structure ?

Please share your experiences
#good #make #marketing #video
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  • Profile picture of the author Asector
    Use slideshow to create your videos with the help of powerpoint. Then play the slider & capture it using any screen capture software.
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  • Profile picture of the author dilipcybex
    Why not add the part how it benefits you ? If you do not highlight how customers are benefitted from your product, you video might not get returns. Another part is comparing your product with your competitor. You can even add testimonials to your video or talk about those big brands which are using it.
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  • Make sure you start with what the video is about. I know the title should cover it, but the beginning of the video should start with what it's about, followed by a problem, part of the solution and the product that has the entire solution.

    If you can give them some free content from the product, without giving the product away for free, they are more trusting and more likely to buy.
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  • Profile picture of the author salsym
    Google for "ScreenCast O Matic". That is the best free video maker I have come across. It will do screen recording for you with your webcam picture in the right bottom corner (or where ever you want it to place). I normally create a power point presentation and keep speaking to explain the content.
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    • Profile picture of the author Richlion
      But I found out that it takes a LONG time to render the videos and the file size is very large. What I like is Fast Stone Capture.
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    • Profile picture of the author Pablo Visconti
      Screen cast o matic is where i've begun. I like it a lot and will probably be making more youtube vids with it
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  • Profile picture of the author crackhouse
    Those questions are fine, but having a structure like that isn't necessary and can be a bit restrictive (it's fine for a college essay, for example, which is being marked robotically by examiners).

    I would start with your message - are you trying to sell something? introduce your company? get people to visit your website? run your promotion? introduce a sale?

    Once you have a message, you should have a good idea on what to say and how to say it (this is a creative process and can't be explained by rote).

    Create script, for a video, which has a voiceover that explains your message, and a camera actions that shows what people sees. This will help you get your ideas and structure in place (it should flow naturally once you start)

    Then create a storyboard - this is what you will use to guide you as you "shoot" the video.

    Then film the video based on your storyboard. Add a soundtrack and voiceover (an actor reading your script).

    Then comes the edit - add your sound track over the video and edit both to get it as tight as possible.

    Then publish your video
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  • Profile picture of the author Kurt
    Originally Posted by Patsu View Post

    How to make good marketing video ?

    Currently my video structure is
    • WHY = Why we do this (we want to help people with this product)
    • WHAT = What are the products (where these are manufactured and with what standards)
    • HOW = How product works (explaining how product works)
    Does Brand videos have different structure ?

    Please share your experiences
    By "marketing" video, I assume you me a video that intends to sell something?

    If so, there's a number of formulas you can use. Here's just one...

    BASIC 1-2 MINUTE INFOMERCIAL RECIPE - Many TV direct sales commercials use a similar formula, because it's tested and proven to work.

    Introduce a problem
    Really hammer away at the PAIN caused by the problem
    Introduce a solution
    Introduce yourself, service or product
    State, borrow, and/or manufacture authority.
    Provide social proof or testimonials
    Reverse/remove the risk for the customer.
    Tell how their problem will be solved
    Call to action
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  • Other than good content and video structure, good marketing video must be creative enough in order to capture the audience's attention and stand out from the crowd.
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  • Profile picture of the author IntegrityWorks
    I suspect most responses haven't satifactorily addressed your question which was specifically about 'Brand' videos, but I found reading through the responses interesting and thought I would add one comment. When talking about the product I think it adds authenticity and encourages trust, if you include a mention of any downsides, or features which perhaps wouldn't suit some viewers. I guess this would only be true if it's a strong, quality, product for the target market, ie. for whom it's strengths outweigh any weaknesses..
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  • Profile picture of the author Nishant August
    Good marketing video must depict the purpose of the video and the style icons used in videos should be appealing and influencing. Videos should be edited properly to maintain continuity.
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  • Profile picture of the author thesubeditor
    Make the video kind of a story telling with catchy tittle. Focus on how it benefits to people, Not more than 3 mins and make it mobile friendly.
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  • Profile picture of the author eWomenNetwork
    The power of video is unmatched when it comes to marketing. Video Marketing has been proven to boost conversions and even sales. Have a look at some tips for creating powerful video:
    • Create a Powerful Video Script.
    • Write your scripts like you talk.
    • An effective headline.
    • Keep your sentences short and sweet.
    • Leave out the fluff and be precise with what your talking about.
    • Tell a compelling story.
    • Choose a good platform to share your video.
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  • Profile picture of the author DaveMartin
    Have you researched your target market, do you know what a typical day is like for your ideal customer/buyer/client, basically I am talking about creating an avatar.

    Once you have done this the what how and why will be a lot easier. I would also consider outsourcing a sales script of some sort to a copywriter.
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  • Profile picture of the author c4cyber
    You have to think like your customer. Why would even they watch your marketing video? No one like to watch ads/commericals these days. You have to focus on 'them'..their problem, how your product is going to solve their problem,
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  • Profile picture of the author superowid
    Why not checking here for more detail ...

    https://www.google.com/search?source....0.LYDnumCfadQ

    ... OR this ...

    https://www.google.com/search?ei=yiI....0.NLRpVT_3cYE

    You need to learn about how to make a VSL.
    Good luck!
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Patsu View Post

    How to make good marketing video ?

    Currently my video structure is
    • WHY = Why we do this (we want to help people with this product)
    • WHAT = What are the products (where these are manufactured and with what standards)
    • HOW = How product works (explaining how product works)
    Does Brand videos have different structure ?

    Please share your experiences
    No disrespect intended, but that structure is wrong in many ways.

    First off, it's all about you. Why you do it. What you make. How it works.

    Nowhere do I see anything about how the buyer will benefit, how their life will be different after using your products.

    Think about this structure instead:
    1. WHERE are they now? Be explicit, paint a picture of the problem/desire they have.
    2. WHERE do they want to be? Again, be explicit, and paint a picture.
    3. HERE'S the way to get there. Show why your product is the only obvious answer.

    Although they get a bit heavy-handed, check out the ads for several popular kitchen gadgets. They start with a user trying to do something simple, like drain a pot of pasta. The user burns their hands on the pot, spills hot water, steams their eyebrows and then the colander tips the pasta into the sink. Frowns all around. Then the user uses the pasta pot with the built in strainer. She happily secures the cover and drains the pasta perfectly, smiling all the while. To hammer the point home, the first scene is often in black and white, while the smiling scene is vibrant color. Only then do they get into details and making an offer.

    Focus on your prospects, not yourself. The info you put into your current model really doesn't matter until very late in the sales process, if at all.
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  • Profile picture of the author dannykunst
    Patsu, have you ever seen such advertisement video? Interactive marketing video, something like game books but much better
    "Deliver me to hell" by HellPizza from New Zealand.
    https://www.youtube.com/watch?v=9p1yBlV7Ges
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  • Profile picture of the author everycloud
    In my experience the video doesn't have to be extremely polished, Some of my most "rustic" videos have done the best as viewers can see that you are "real" and this translates into them trusting you due to the genuineness you portray.

    You can either create videos that feature you in person, or if you don't want to appear on the video you can find some great actors on Fiverr.com who will create them for you.

    Alternatively if you have Camtasia and you want to market something software or internet based, then you can create recordings of your screen with voice over. These types of video can be very effective as a means of demonstrating a product that you use and are promoting.

    A great marketing video will have an attention grabbing title - a hook to draw the viewers in.

    Ultimately you need to give huge value to the viewer so that they feel compelled to buy or try from you, as they would follow up a recommendation from a trusted friend.

    Try to ensure that the lighting and sound are of good quality otherwise the viewers are unlikely to watch the video to the end or click on anything you might include in the description box.

    Check out the post at [Link drops not allowed - deleted by moderator] which is also helpful on the subject of creating great videos and getting a good number of views and subscribers.

    Videos that review products, compare products, give warnings about products, answer a question and offer a solution all make a good basis for great marketing videos.
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    • Profile picture of the author OptedIn
      Originally Posted by everycloud View Post

      In my experience the video doesn't have to be extremely polished, Some of my most "rustic" videos have done the best as viewers can see that you are "real" and this translates into them trusting you due to the genuineness you portray.
      Whatever you create should be polished, professional and intelligent.

      Creating crap only shows that I'm "real" as in really lazy, untalented, uninterested, shoddy and someone to avoid at all costs.

      "Rustic." That's hilarious.
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author romon132
    11 Tips for Creating Great Marketing Videos

    1. Tell a Story
    2. Make Sure the Introduction Stands Out
    3. Create a Stimulating Title
    4. Focus on the Mission and Less on the Product
    5. Don't Be Boring
    6. Get a Little Bit Risqué!
    7. Make it Mobile Friendly
    8. Think About SEO
    9. Include Your URL in the Video
    10. Educate Your Audience
    11. Make the Video More Atmospheric with Music
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  • Profile picture of the author Daijon Moss
    Here are some tips for creating a good marketing video:
    1. Keep it simple and short
    2. Forget about size
    3. Explain What You're Doing
    4. Tap into the power of story
    5. At the end say thanks and request for subscription
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  • Profile picture of the author eWomenNetwork
    The power of video is unmatched when it comes to marketing. Video Marketing has been proven to boost conversions and even sales. Here are some tips for creating a good marketing video:
    • Create a Powerful Video Script
    • Be specific
    • Don't Be Boring
    • Make it Mobile Friendly
    • Include a Call to Action
    • Keep Them Short
    • Use a Professional Voice
    • Embed a Video in Landing Pages
    Hope this helps!
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  • Profile picture of the author SandraYanceyeWN
    It's not as difficult as it seems․ All you need is an Internet connection and the platform where you can create videos. Here are five basic tips for beginners looking to make a professional-quality video:

    Shoot with the right equipment.
    Pay attention to the audio!
    Pay extra attention to the Content.
    Choose an eye-catchy Title.
    Share your video with everyone.
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    • Profile picture of the author Richlion
      Put keywords in: Title, Description, Keywords (with some variants). You might also have the original file with the keywords in it, too.
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  • Profile picture of the author IGotMine
    All you need is an Internet connection and the platform where you can create videos
    I got two turntables and a microphone...now I'm a rap star?
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  • Profile picture of the author salsym
    Originally Posted by Patsu View Post

    How to make good marketing video ?

    Currently my video structure is
    • WHY = Why we do this (we want to help people with this product)
    • WHAT = What are the products (where these are manufactured and with what standards)
    • HOW = How product works (explaining how product works)
    Does Brand videos have different structure ?

    Please share your experiences
    Your structure is more or less correct, but I normally start with the problem. You have this "Problem" (giving examples) and followed with your product narrating how it will solve the problem..
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  • Profile picture of the author Snaperz
    [DELETED]
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    • Profile picture of the author OptedIn
      Originally Posted by Snaperz View Post

      All you have to do is to provide your email and you'll receive it
      Not permitted! You want to collect email addresses? Buy an ad!
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author SandraYanceyeWN
    For Marketing Videos, make the videos in high quality, use proper keywords and tags in video description, your message should be simple and short, ensure proper lighting while preparing a video, write catchy titles and also include your website link in the description!
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  • Profile picture of the author Michicat
    I suggest you need to study your target market first, in that way you will know how to catch their attention. There is no right or wrong within the series of you video as long as it will cover the whole information that the consumer needs to know. The most important part is to get all their attention so that they will be interested in your products.
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  • Profile picture of the author m19h80
    Hey, thanks for introducing this discussion and sorry for my delay response. Your three questions are okay for the marketing video. However, I think there are some other steps that may be effective:
    STEP-1: An eye catchy video title (with the proper keyword)
    STEP-2: Short background of the problem
    STEP-3: What are the possible solutions
    STEP-4: How this product could help
    STEP-5: What are the main benefits
    STEP-6: Pricing factor & how to get it
    STEP-7: Customer satisfaction & money back guarantee
    STEP-8: Few happy client feedbacks

    Which software is best to make marketing video:
    1# Adobe Premiere Pro
    2# Adobe After Effects
    3# Filmora
    4# Camtasia Studio
    5# Sparkol VideoScribe
    6# Microsoft PowerPoint

    Thanks for initiating this discussion. I am a video lover.
    [link removed by moderator]
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  • Profile picture of the author b7divya
    Slideshow as well as there are many software for video making which will help you to describe your product better.
    Videos make a very good impact to the customer its a very effective way to market your product and it gets best of the returns
    Points to remember-
    1. Make it short and exciting
    2. Provide solution of the prob in the video
    3. Make an emotional connection with viewers
    4. Share it with relevant public of your product on social media and get results.
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  • Profile picture of the author claw22
    Originally Posted by Patsu View Post

    How to make good marketing video ?

    Currently my video structure is
    • WHY = Why we do this (we want to help people with this product)
    • WHAT = What are the products (where these are manufactured and with what standards)
    • HOW = How product works (explaining how product works)
    Does Brand videos have different structure ?

    Please share your experiences
    First, do the fundamentals and have a simple 4 part structure to video.

    Intro
    Question
    Content
    Call to action

    Sometimes I've done question first then intro, all depends on what value you're sharing. You can then start using call to action cards etc.

    This simple layout has help me.
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  • Profile picture of the author Oziboomer
    Apart from all the technical advice and getting the equipment, audio etc the best advice might be to study who is winning when it comes to producing marketing videos.

    Here are three examples and you might want to investigate why they work.

    Best regards,

    Ozi

    Dollar Shave Club - YouTube
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