Webinars
Hey guys,
I am new to marketing and I am running the marketing division for a small B2B company. I am trying to generate more leads for our sales team and think that doing a product demonstration webinar would be ideal to get new leads. However, when I discuss it my team (sales) they believe that the webinar is a sales function and not marketing and that they need to be involved in every aspect of it (content, scheduling, moderation, etc.). I definitely want to include them in it but from everything I'm reading I see that is actually a marketing function. Am I wrong?
Hope to get the opinion and insight of other more experienced marketers!
I am new to marketing and I am running the marketing division for a small B2B company. I am trying to generate more leads for our sales team and think that doing a product demonstration webinar would be ideal to get new leads. However, when I discuss it my team (sales) they believe that the webinar is a sales function and not marketing and that they need to be involved in every aspect of it (content, scheduling, moderation, etc.). I definitely want to include them in it but from everything I'm reading I see that is actually a marketing function. Am I wrong?
Hope to get the opinion and insight of other more experienced marketers!
"He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.