How to track client results SMM

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I've been doing a lot of research lately regarding an SMMA startup. There's tons of great information on landing clients, strategies and what to charge. I can not however find anything that explains how you track or measure client's results. How do I quantify or show results to client that pays 1-2k monthly fo an seo service? How do they know the new business they're getting are a direct result of my agencies efforts?
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