6 replies
Hello forum,

I've recently invented/ developed a new product that would be ideal for franchise and chain restaurants. I have an investor and I have also been issued a design patent on it. I am also in the process of going into production once I've gotten feedback from local establishments. I am asking for suggestions on how to approach selling and marketing it. Any help would be great!

Thank you,
David
#product
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  • Profile picture of the author superowid
    You need to explain more and detailed. But if your market is able to be approached using video, than you can consider to learn video marketing especially using YouTube and Facebook.
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  • Profile picture of the author cearionmarie
    Here are a few that really works for me,
    -social mediamarketing
    -online marketing
    -influencer marketing
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    www.influencerauditor.com

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  • Profile picture of the author davidnyc
    Hi all, I'll explain. I've designed a unique beverage serving tray. I can't reveal too much as I am waiting for my patent to be confirmed. I want to approach every restaurant, casino, concert venue etc. I believe it will sell really well with the right marketing and sales. I also want to approach the big and small beverage companies for licensing opportunities. I hope this will help explain my thinking. Thank you all for your feedback!
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  • Profile picture of the author Kay King
    ideal for franchise and chain restaurants.
    I want to approach every restaurant, casino, concert venue etc.
    Everyone is suggesting social media and online ads but you have a very specific market for your product - hospitality venues.

    Trade journals and sites - presentations to corporate offices (buyers) of hospitality chains....your own site to use for brand awareness. Trade shows for various hospitality organizations.

    Biggest challenge will be convincing businesses your product is superior to what they are currently using - and to justify the cost of changing products.
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  • Profile picture of the author ChrisBa
    Originally Posted by davidnyc View Post

    Hello forum,

    I've recently invented/ developed a new product that would be ideal for franchise and chain restaurants. I have an investor and I have also been issued a design patent on it. I am also in the process of going into production once I've gotten feedback from local establishments. I am asking for suggestions on how to approach selling and marketing it. Any help would be great!

    Thank you,
    David
    Reach out to the restaurants and talk to them? That sounds like likely the best way.
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  • Profile picture of the author DURABLEOILCOM
    You need to create a brand not just the product. Create a brand name get a. Com start making You Tube Videos explaining and advertising the product, Infographics get on all social media, Linked in for businesses you are targeting.
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