Ive setup a IDX, a Home Valuation website (Separate) and have a facebook funnel I purchased as well.
I dont have much experience with lead generation. I heard from a IDX company that it costs like $20+ to generate a lead in expensive areas (mine is). I dont know what to think of that as its coming from a site that pushes their PPC management services. The $20+ I believe is from running adwords, wouldnt facebook be cheaper? Although I could see it being less targeted. I have a popup opt in that works good on desktop but for mobile they have to press "OK" then submit, the extra click Id like to avoid.
I heard or read in 2014 that Home Valuation lead gen site leads cost $3-7 using FB traffic, but I heard from others that they could be $15 now. Though these people maybe dont have a highly localized funnel (targeted audience matching small community site). Im thinking that they sent traffic to a multi-site (brand/idx/homevaluation all in one type) and that was their blunder...
FB funnel sounds the best because your sending facebook traffic and converting there. Supposedly the guru guy was saying he got leads around $6 with this method. With this funnel the sellers can get "seller hacks" and buyers can get "buyer tips".
I dont have the deepest pockets for spending on ads, but Im thinking of sticking with Facebook for traffic atleast at first and doing the FB funnel. Do you think this would be the best site/platform? Any idea of what the cost of client acquisition may be or the average cost per lead?
Leads are important to this business. Before I was using paid sites for leads but they cost a fortune $30-60 with some of them wanting big referral fee as well. Listings are more valuable than buyers as listing can attract more business...
Also has anyone thought of any other types of sites that can be utilized for real estate opt ins? I know I have enough but Im out for the best ones.
I have about 10 600 word blog posts that I put together and plan to add to the IDX site. Im just not too sure how to best use them. If I put on the IDX site there is a popup that can grab opt ins, but I think this may mess with conversions on the blog front because Im not giving people time to read them, so perhaps I should just make a regular opt in toward the end for my newsletter. Should I use paid traffic or rely simply on SEO (maybe some article submission or is that old?)
As far as autoresponder sequences are there any professionally done PLR packages for this market? Ill probably just write them myself after seeing the quality of some supplement PLR stuff I bough (god aweful)...
Studying the heck out of PPC, all your advice is appreciated.