Online Real Estate Lead Generation - Need Advice

Besides posting on Craigslist, you should also consider Facebook Marketplace, Zillow, Zumper, Trulia and RealtyTrac

Not sure about RealtyTrac, but yes MLS does automatically syndicate listings to Zillow and Trulia. Facebook Marketplace supposedly gets listing data syndicated from Zumper, but you should verify that to be sure.

Lead are expensive AF in your niche man, I tried fb ads for realtors, and sheesh. Not doing that again.

Do you have a high conveting funnel yourself? I can offer you one that i created through clickfunnels if you wish. It offers a "free evaluation" lead magnet at the fron page, but it's obviously super customizable. The fact that these funnels that have been created with clickfunnels, are better at converting leads, mean the ad cost gets cheaper. PM if you wish.

As for the traffic, i think the blog is still a good way to do it. Creating as many backlinks into your funnel as you can. Use a good landing page and offer something for free in exchange for the email.

Regarding PLR, you should check PLR databases like plrdatabase.net. You don't have to used them if you don't want to, you can go ahead and read through 3 or 4, and create a mash up of all of them and call it your own.

You are going to need a quality website then drive traffic to it with Pay Per Click services like Google Adwords and Bing Ads. You can target your geographic directly with settings and Keywords. You will also need an email marketing service like Getresponse to capture emails and email market.

I've been licensed in real estate since 2004, owned my own brokerage for 8 years and have been generating real estate leads the whole time. I have hired and fired all the top lead gen companies because they couldn't outperform me. Let me tell you what works and what doesn't....craigslist leads are low quality especially if you're not advertising your own listings(which is against their TOS). What's my home worth leads are also worthless. The offer isn't compelling either since all they need to do is go to Zillow. The opt-ins are pretty easy, but after generating over 450 opt-ins for a client on those types of leads, email dripping them for 10 months as well as having professional ISA's follow up on the phone, they still haven't listed 1 house. That was in Colorado. If you live in an area that is less savvy, you might have better results. Facebook ads are working pretty well right now as long as you have the right offer, with a great landing page or bot attached to the ad. I would be glad to speak to you on it and promise I'll give you honest answers.

Yes, Im diligently researching PPC. I got aweber and mailchimp, Im going to have to use just one in the future. My IT guy I used to build my IDX site couldnt get aweber to work with his popup app, so I got stuck with using 2 different mail services across my different sites. Ill probably hire someone else to fix it as I certainly dont need 2 separate services. Ill probably end up using Mailchimp since thats what we can get working on both sites.

Yeah, blogging seems good, I strive to put together good info. Im just not that familiar with SEO especially now with all the updates that seem to happen frequently. Nonetheless I have some courses on the subject Ill have to go through.

Ill look at PLR articles again. I purchased some for supplements (which Im obviously into), but they were terrible. I think Im going to get DragonSpeech software and spin some info.

Will PM soon..


Craigslist is good. I myself was promoting HUD listings at one time, but there are so few of them now. I believe other sites like VA/Fannie Mae allow you to market their properties too. I could always promote my families brokerage listings too, but my family doesnt do a WHOLE lot and when they get listings lots of times they DONT even put them on the MLS (believe it or not!).

Very cool. Im trying not to spread myself too thin, I usually do though. For instance I used to have the MLO license (let lapse) and Appraisal license (still retain-1 year experience here) as well. Heck, I just finished a property management course yesterday to get me a designation Ill probably never use until Im a Broker. I know now I should just stick to sales. I work a full time job that sometimes requires 12 hours of my time a day, it pays ok but as soon as I build up some funds I may just get the hell out of there. Other than Sales I study ecommerce stuff and do school.

My budget isnt very big at all, thats why I reached out to this community before spending on ads. Im actually in the process of a BK Lost all my money this last year on BTC, a greedy ex and then gambling trying to recoup my losses.

Did not know about that CL TOS fact, thanks. As far as using other agents listings without their permission I have to check with the local MLS to see if its allowed, but even if so it would probably piss off some agents. Theres a number of other classified sites out there as you know. I wonder if any are worth posting to?

Do you use a IDX at all? My uncle down south is an agent and uses TigerLeads, he calls them as soon as possible and does alright for himself despite his character flaws. I bet he doesn't even fully monetize his huge list that hes built, yet hes bragging all the time about doing 100K+ (nothing, I know...) in a shitty area. Im a 4th gen. R.E. salesperson, but not bragging since it hasn't helped me! In fact, it probably hurts my chances since my SOI overlaps with my mother & stepfathers - they get all the sales from family/friends.

PM'd! I hope we can both benefit from each-others info and have it not so one-sided.

Here some quick tips..

This should point you in the right direction forsure.

Generate Your Own Leads (Always go for quality)

Start with Google Adwords Search (you can get a coupon code for $100 just search Adwords Credit)

Adwords is actually very reasonable once you get enough conversion data, you can use their CPA Optimizer, which will allow you to generate leads a targeted lead cost. This is automated btw

The real key to Adwords, is making sure you have a above average quality score. The higher your quality score, the less you would have to bid for first page placements.

Make sure your Ads are relevant to your keywords. You can categorize this in Adgroups.

Also, write great ad copy to draw a high CTR. Make sure your website has above average speed.

These are a few tips on getting a high quality score.

Quick Way to Accomplish This
Contact Adwords an ask them if there team can build out your campaign for you.

Usually, you would have to commit to spending at least $25 - $50 a day and there team will actually help you with your campaign.

Use Clickfunnels or my favorite web developmemt resource Instapage.

I've seen conversion rates up to 60% with Instapage and was fortunate to generate leads aa low as $0.70 per lead with these strategies.

Additional Traffic Sources
- Bing Ads
-Yahoo Gemini
-Gmail Sponsored Ads
- Yahoo Mail Ads

If you're interested in really getting super cheap advertising... You could purchase 3rd party data and upload to Gmail Ads and Yahoo Mail Ads and get clicks as low as 0.02 cents per click.

Giving you guys some good stuff here lol...

Hope this helps

Ralpheal
Create Optimize Monetize Manage