I have a question regarding my focus keyword on the frontpage of my website. I understand that it can be a good idea to try ranking first for a long-tail keyword, as over time you're also likely to rank high for the shorter keyword.
In my case I'm a Life and Career Coach, and my first thought was to use 'life & career coach' as focus keyword. But I'm worried that there are very few searches for this four letter word specifically.
If many people search for Life Coach, and many people search for Career coach, but very few people search for Life & Career Coach, is Life & Career Coach then a bad focus keyword?
What is your opinion on this?
I'd really appreciate your input,