How to measure good traffic on my website

You are asking what every webmaster in business would like to know and there's no easy answer. Probably the best way is a to offer a lead magnet (free video, ebook, report, etc.) that requires an email sign-up for access. You can use those emails for follow-up messages.

In my business - selling marketing courses - you have lot of freebee seekers. One way to qualify potential customers is to offer a lead magnet (as above), but, instead of completely free, require a small shipping charge.That really separates the wheat from the chaff.

Hope this helps.

If you go right to the very start.. how and where did someone click on a link to get to your site. This link is very critical in determining "Interest" if it is just a "hey click here" kind of thing.. interest will be hard to determine. if the link is "click here to learn more about Billy Bobs speaking engagements"... you pretty much know there is at least INTEREST.

So when you are doing page descriptions or placing ads or placing links where ever you go.. you need to think INTENT in terms of the text you are leaving.

That being said.. there is a big difference between "Interest" and "Intent" Interest is "click here to learn more about Billy Bobs speaking engagements" and Intent is "click here to buy tickets to Billy Bobs speaking engagements"

So lets take this a step further and look at the buyers cycle:

• Just looking
• wanting more info
• Comapring - looking for exact info
• actually buying
• After sales support

So you have the just lookers.. people that get an idea in their head and they start searching and reading. You then get people that want more information.. does X come in this size, or that color , or whatever. They then will define their search specifically.. OR they will compare X to Y or X Y and Z etc. You then have the buyers.. they are full on looking to buy. and then after sales support.

Just looking I would rank as interest. wanting more info is probably 50/50 between interest and intent. Comparing, the scales fall more towards intent than interest. Buying obviously is intent. and depending on what you have to offer.. after sales can be intent or interest.

So using this simple model, you can start identifying who it is your content and links are targeting, and direct them to pages that better identify Interest vs intent

This would be how I identify "bad" visitors vs "good" ones o the sites that I build.

Hope that Helps!

Thank you guys! It gave me few fresh ideas how to scale them. Thank you a lot!