
Personas and Segmentation in Google Analytics
For instance one partial persona is:
Jodie: 45-year-old middle class woman from Bridgeman Downs. No kids, in a long-term relationship, educated, working in the care industry, has ongoing issues with stress triggering anxiety and depression. (ie: 90k-150k income, Health care professional/industry, 2 years + university education, No kids, Travels and shops but on a budget).
Now I can segment on Age, sex and Location. How can I try to incorporate some of values like in the description above within the targeting abilities of google analytics, ie Affinity Category, In-market Segment and/or Other Category?
How far would you recommend limiting this segment (how specific would you get in filtering)?
any/all advice would be helpful. Cheers.

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