I am looking for a new career and find IM to be a very interesting subject.
A little background, I have been an entrepreneur for the last 20 years. I have managed a few business, ranging from traditional manufacturing all the way to running an e-commerce store, mass selling on eBay / Amazon, and other fun stuff in between.
I have some background on digital marketing when I was running my online store but I never dived too deep into it. I am very technical and familiar with platforms like Wordpress, Magento, etc.
For right now, to learn, I want to help my wife increase leads into her mortgage business and throw those leads into a email drip campaign. My plan is to run FB and Insta ads, either use FB lead form or pop them into a landing page and then start drip campaign from there.
My question for you all is, what platform do you all think is best to start with? I've heard some people mention get response, I checked it out seems nice, but I'd love to hear how other people implement this concept. I know there are some free solutions out there as well, and while I'd love to save money, I am willing to spend a little to get good results so I can experiment on marketing more than configuring buttons.
Anyways, nice to be here and thanks for reading this!