I know that keyword cannibalization is bad news, so to me it would mean that making product reviews that each contained the keywords "Best Running Shoes" wouldn't be wise.
How exactly do you get a homepage that ranks for a keyword such as "Best Running Shoes" or "Running Shoe Reviews."? Do you simply have your homepage include H2 tags with a bunch of shoe reviews and links to the reviews?
If keyword cannibalization is bad, how do you get your site to rank for something like "Best Running Shoes" without using that keyword on multiple pages?
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Suppose I want to rank for "Best Running Shoes"
Does using the phrase "Running Shoes" a lot else on other posts on the site have a huge adverse affect on my ability to rank for "Best Running Shoes?
I understand that keyword cannibalization is a problem, so I wouldn't want to use the term "Best Running Shoes" on other pages if I could avoid it, but does using "Running Shoes" on other pages have a profoundly negative effect on my ability to rank for "Best Running Shoes"?