What is the best way to track ROI on facebook ADS?

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One of the things I am mostly struggling with facebook ads is to track the ratio between spends and profit. What you guys do to track that? any simple spreadsheet recommended?
thank you
#ads #facebook #roi #track
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  • Profile picture of the author dave_hermansen
    We don't track it at all. We know before we advertise what our cost per conversion needs to be BEFORE we ever post an ad. Then, we just look at the Facebook ad manager interface and can easily see what our cost per conversion is for any ad group. We increase the daily spend on ones that are profitable and decrease the spend on unprofitable ones (eventually, removing them completely).
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