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Do people respond better when giving incentives to take a survey?

by Priscal Eboigbe
1 replies
Hello
To do a proper research on the topic about small businesses, it is necessary to ask customers directly. However, doing a research cost a lot of money, but start ups these cost are too large to be added to the business at the beginning. For big companies, doing such research is easy, as they can already cover these cost involved in researching, and as a result they can afford knowing more about a specific market. For start-up this is not the case, as it has not enough money to cover these cost and the money available should not be considered for research but for other means.
How do small business get better information about a certain topics and how can you advice me on tips and tricks to reduce the cost involved in carrying out a survey? Of course it is forseen that customers might also not be enthusiastic about taking a survey. How do you intend to motivate these customers to take a survey. Is it better to give them incentives to carry out these survey?
#giving #incentives #people #respond #survey
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  • Profile picture of the author Frank Donovan
    Originally Posted by Priscal Eboigbe View Post

    To do a proper research on the topic about small businesses, it is necessary to ask customers directly.
    I'd disagree with that. While research is important, especially when considering a new market, customer surveys are seldom useful, IMO. Too often they're used in business to ratify a commercial or strategic decision that's already been made or to justify a budget. And relying on the results of a survey is always risky. However you structure it, you can't replicate what will happen in a real-life market, with all its unpredictable and unknown variables.

    Don't forget the golden rule of research - look at what your prospects do rather than what they say they'll do.
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