I'm wondering if anyone has recommendations for how many Call To Actions are optimal for a website page? I have a site which is very basic and people come to get info in the form of a download. I have a CTA at the top and then halfway down the page and again at the bottom. This is common for most of the pages and they average about 1000 words per page. Is this too many CTA's or too few? I'm thinking about doing some A/B testing on this but thought i'd see what everyone things before settling on my two testing versions.
#amount #cta #page