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Designing Effective Crowdfunding Campaigns

by creator2022
1 replies
Hello Everyone,

I am interested in studying the language used in Crowdfunding project pages (for example, Kickstarter projects).

I have two basic questions, and I would greatly appreciate your feedback.

1) While writing a project description, how would you rank-order the importance of these words? (from most important to least important)

a) cognitive or informational words
b) emotional or exciting words
c) words that evoke a sense of community
d) words that make the project sound similar in style to other projects

2) Do you believe early vs. late visitors differ in terms of what type of words they value? That is, are people who visit the page early in the campaign influenced by certain types of words compared to people who visit the page later in the campaign?

Thank you in advance for your responses.
#campaigns #crowdfunding #designing #effective
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  • Profile picture of the author savidge4
    I think I get what you are getting at here. I am not so sure there is such a methodical equation to figuring out what makes a campaign work vs doesnt work. I think it has a lot more to do with reach to your campaign than the campaign itself.

    So kind of what I am saying is when you are looking at campaigns that are "successful" vs those that are not, it has more to do with the authors authority in the space prior to the launch - and his hers their overall reach in terms of eyeballs to get to the offer.

    There are outliers to this concept, but not to many... and that leads us to the language...

    I would be binge watching the likes of Billy Mays and Ron Popeil and Vince Shlomi. ( added watching: Jay Kordich and Susan Powter ) There is a formula to pay attention to - describe the pain point, and then introduce the solution to all of your problems.

    Look at Shark Tank... deals that are made follow the exact same pattern Problem / Solution and will have the added proof of concept financials to back up the concept.

    But here is the deal with crowdfunding - you have to have proof of concept for the most part but do not have to have the financials - you are in essence pre selling the idea to obtain the capital to bring the concept to market - so we fall right back to problem / Solution.

    As someone thinking of initiating a crowdfunding you should at the very least be involved with active online communities BEFORE you release the crowdfunding. You should have an amount of authority built before you say "hey check this out".

    Like anything and everything internet and sales... it is ALL about getting traffic in front of your offer - and more importantly Traffic that is to some extent pre-qualified to actually have an interest or need for what it is you are offering.

    Once you have that... the language matters but not to the extent you are thinking...if the crowdfunding is technical by nature you need to dumb it down... make the pain and solution understandable by those less educated. Language matters - but it is more important to ensure you are drawing people to the crowdfunding lander that will actually have the pain you have a solution for.

    Hope that helps!
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    Success is an ACT not an idea
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