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SEO Search Volume

by onerking
9 replies
Hi, I've just started to learn SEO and keyword research and I'd like to show you an example I wrote for a logo designer as a headline for his website.

'Wanna stand out from the crowd with creative visual designs?'

This phrase has 0-10 search volume/month and zero competition.

Is it make sense to use this headline or the search volume is too low to justify that?

Thanks in advance
#search #seo #volume
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  • Profile picture of the author dave_hermansen
    Let's say you do really well and make it to the very top search spot, where you will get about 40% of the clicks and that it has the maximum (10 per month) in searches (although it is probably much closer to zero).

    You'd get 4 clicks per month, maximum, and at an average conversion rate of 2%, it would take just over a year to make a sale with that phrase (again, assuming it really had 10 searches per month).
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    • Profile picture of the author Arnold Gyorvari
      When you mentioned: "it would take just over a year to make a sale with that phrase" Is it good or bad?

      Also, is it possible to calculate your expected sales if we take into consideration the number of competitors?

      Thanks
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      • Profile picture of the author DABK
        If you rank #1 for 1000 keywords with 1 search a month, you will get about 330 visitors.


        It is easy to rank for 0-10 searches a month keywords. But, in order to make a living, you need to rank for a lot of them.


        Ideally, you sign up for Google Adwords and search volume there. If Google thinks you're about to buy ads, it will show you exact searches... 0-10 becomes 7 or 2 or whatever.


        10-100 becomes a particular number.


        Avoid 0 searches. Go for searches with low numbers, though... under 100.


        For your main keyword, usually, you can get it to be inside a longer keyword which is inside an even longer keyword.


        So, best FHA mortgage loans for first-time home buyers contains
        best FHA mortgage loans (which would be the one you're really after)
        and FHA mortgage loans


        And you can get that page to rank for FHA loans (harder and the traffic is not at the end of the buying cycle). For FHA mortgages. For FHA mortgage. For FHA loan. For FHA mortgages for first-time home buyers. For mortgages for First-time home buyers.



        But, first, you have a page that goes for Best FHA mortgage loans for first-time home buyers, because that's your main keyword.


        Then you create supporting pages... That do not get a lot of searches (under 100 a month).



        Then you do the same for your 2nd keyword. Going with mortgages, the 2nd one might be 203K FHA mortgage loans; another one might be Conventional Loans for First-Time home buyers.


        It would take a lot of explaining and I do not have the time. The SEO sub-forum has a bunch of discussions on this topic... Look up Savidge4's contributions to this topic... Also, look up Mikehende (he's started a couple of threads where this topic is discussed in great detail).




        Originally Posted by Arnold Gyorvari View Post

        When you mentioned: "it would take just over a year to make a sale with that phrase" Is it good or bad?

        Also, is it possible to calculate your expected sales if we take into consideration the number of competitors?

        Thanks
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  • Profile picture of the author Jamell
    When it comes to headlines and seo I think it's better use both a headline analyzer and keyword search tool .
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  • Profile picture of the author Kay King
    zero competition.

    If thee is zero competition, that's a good sign there is NO market there.
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  • Profile picture of the author Kay King
    "it would take just over a year to make a sale with that phrase" Is it good or bad?
    Can you live on one sale per year? I'd say that as bad as it gets.


    When you are 'calculating sales' - you are conjecturing.

    You'll see it here a lot. Someone posts "If I can sell 100 of these at $10 each I'll have a $100".....and someone else posts..."waste of time, sell 10 items at $100 each and you will have $1000k....

    Then it becomes "but why do that when you can sell ONE product for $1000 -
    blah blah"

    Is that 'calculating sales'?... The real question is "do you know how to SELL?"

    As for the original post...."wanna" is not a word.
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  • Profile picture of the author dave_hermansen
    Keep in mind that my rough calculations were based on that phrase having the maximum 10 searches per month. If it is really one, then you are looking at more than ten years. If it is zero, then it is never.

    DABK is absolutely right in the way it is done. Keep in mind, however, that it will take hundreds of pages to cover all of those keyword phrases.

    Personally, I do not waste my time on phrases that have less than 300 searches per month (10 per day), but each person values their time differently. For most niches, there are dozens if not hundreds of phrases that get at least 10 searches per day.
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    • Profile picture of the author DABK
      The 300 searches is a good starting point, if you're not an utter beginner.

      For beginners, I tell them to start with 100 or less. They get a few of those done and ranking, they move up to 101-200, then to 201-300... and so forth.

      But, you're right, it comes down to how much you value your time. Compare writing for SEO with other activities that make you money and come up with whatever makes sense to you.

      In the OP's case, it seems he's at the very beginning, so, based on that, I suggest 100... Of course, they may have more resources than other beginners, so they could go for more.

      Oneking, how much will you make for one sale? Start working from there... On average (based on studies I've seen years ago), the #1 position gets 30% of the traffic and, the average website converts at 2%.

      In other words, if your site is average, for every 100 visitors, you have a sale. If you're ranking for 1 keyword with 100 searches a month, each month, if you're average, you'll get 30 visitors. Which means that, if you're average in everything, one 100-monthly searches keyword will make you one sale every 100 days.

      Say, you want to make $1000 a month and each sale makes you $10.

      Well, 1 keyword (100 searches, #1) makes you $20 every 100 days.
      10 keywords make you $200 every 100 days.
      100 keywords make you $2000 every 100 days.
      So, you need to be ranking #1 for 250 keywords to make your $1000/month.

      You noticed, the many ifs?

      Because some people's pages rank #1 but get less than 30% of the visits (can be as bad as getting 0/month). Because some people's websites convert at less than 2%, can be as low as 0%.

      So, if you're to make money, you need to learn:
      1. how to get traffic (SEO is one way, can be done without $ out of pocket but it's not free... Yes, your time has value.)
      2. how to produce content that appeals to the people you're attracting
      3. how to find an offer they're likely to buy.

      There are a bunch of posts on all these topics, some by Dave, which are good. Start reading.


      You can speed up the flow of money towards you either by:
      going for keywords with higher searches (that you can still rank #1 for or that have so much traffic that even if you end up #10, you still make good money (by the way, the studies on ranking and traffic said, on average

      #1 gets 30%
      #2 gets 12%
      #3 gets 8
      and then, it goes does about 1-1.5% per position, till you reach 9 but 10 (used to always be the last spot on the page) got 2.5%))


      Earning more per sale (either selling something more expensive or having upsales/upgrades/ or monthly payments)


      Increasing your website conversions. https://www.invespcro.com/blog/the-a...e-by-industry/ has a good article on website conversions.





      Originally Posted by dave_hermansen View Post

      Keep in mind that my rough calculations were based on that phrase having the maximum 10 searches per month. If it is really one, then you are looking at more than ten years. If it is zero, then it is never.

      DABK is absolutely right in the way it is done. Keep in mind, however, that it will take hundreds of pages to cover all of those keyword phrases.

      Personally, I do not waste my time on phrases that have less than 300 searches per month (10 per day), but each person values their time differently. For most niches, there are dozens if not hundreds of phrases that get at least 10 searches per day.
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  • Profile picture of the author Chrysanthi Themistokleous
    In my experience, low difficulty - low volume keywords can be proven far more beneficial in the long run. Let's say you use a keyword that according to current trends gets 0-10 impressions per month, but let's say that same keyword in 3 months suddenly becomes a hot topic in your line of work. Many people are looking to learn more about it. Your content, which features not only that keyword but also other closely related keywords, can bring up your relevance to search engines. Suddenly your domain has content search engines are looking for to satisfy the queries of their users and you are among the few that actually have answers to their questions. This could help you rank higher in SERPs and even drive more traffic to your site. On the other hand, there's no way to tell for sure that a specific keyword will have an increase in trends, and you might just end up with minuscule impressions and 0 conversions. In this case, I would try to chase keywords which have low difficulty and high volume currently, maybe even a topic which is evergreen and never goes out of fashion, something people often search for when looking for your services. Depending on your domain authority you might be able to rank for high difficulty keywords which come with higher volumes as well, so make sure to match yours with your competing websites.
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