4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Does open rates really matter?

by Ayomikun Osunseyi
4 replies
Many people seem to talk about open rates a lot.

I've found out it often doesn't correlate with sales.

What's your thoughts on this?
#matter #open #rates
Avatar of Unregistered
  • Profile picture of the author Monetize
    Originally Posted by Ayomikun Osunseyi View Post

    Many people seem to talk about open rates a lot.

    I've found out it often doesn't correlate with sales.

    What's your thoughts on this?


    Hello Ayomikun!

    Are you referring to emails?

    I think that people have to open them before they will
    do what you want them to do, like click your links and
    spend their money.
    Signature
    Monetization Skool
    {{ DiscussionBoard.errors[11767811].message }}
  • Profile picture of the author Jamell
    Open rates are an #important measuring stick in my opinion .So if a person clicked on your email and didn't op tin or purchase your offer then maybe the offer needs to be tweaked or it can possibly be the body of the email itself .
    {{ DiscussionBoard.errors[11767928].message }}
  • Profile picture of the author DABK
    Ok. You send a great email, great offer, with a lousy subject line and nobody opens your emails. You, therefore, have made no sales. Direct correlation.


    You are getting confused because open rate is not the only variable.


    If you send 100 emails and 50 people open them and of those 10% (5) buy, your total conversion rate is 5%.


    You send 100 emails and 40 people open them and of those 10% buy (4), you have a total conversion rate of 4%.


    Direct correlation.


    If you send two emails, each to 100 people, the first with an open rate of 10, the 2nd of 20 and the first email is so good, all 10 buy, your total conversion is 10%. If the second email gets 4 to buy, your total conversion rate is 4%. From this,it might look like there's no correlation between open rates and sales. But it's only surface. The other conversion points are the cause of the difference.



    Originally Posted by Ayomikun Osunseyi View Post

    Many people seem to talk about open rates a lot.

    I've found out it often doesn't correlate with sales.

    What's your thoughts on this?
    {{ DiscussionBoard.errors[11770437].message }}
  • Profile picture of the author marina1991
    The open rates really matter because of email server reputation. If you send 1000 emails and only a bunch are opened, the server will be flagged as spam server by email giants like GMAIL, YAHOO and OUTLOOK. You always have to keep a good reputation of your server or the one that you use to send emails
    {{ DiscussionBoard.errors[11770558].message }}
Avatar of Unregistered

Trending Topics